By Robert Jones 14 Feb 2017 What impact does branded social video have on customers and conversions? Chart of the day: Most consumers agree that video is the best way to get to know a brand online Around three-quarters (74%) of consumers said there was a connection between online video and their decision making process on whether to …..
By Expert commentator 14 Feb 2017 10 practical tools to help you start your video marketing campaigns Use these tools to get started with Video Marketing Videos are all the rage in marketing today – they’re not based on heavy files anymore, they’re attractive and can help brands to communicate with their audiences. You can use videos …..
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By Expert commentator 14 Feb 2017 4 Blunders Brands Make While Building an E-mail List Avoid these mistakes to prevent costly email marketing errors If you’ve marked 2017 as your year to grow your e-mail list, congratulations! Email marketing is a powerful tool that can help enhance your business, bring in new leads, and keep …..
By Robert Allen 13 Feb 2017 Facebook was never beating YouTube on video after all Chart of the Day: Facebook’s new corrected video view figures show it was never ahead of YouTube on video Back in 2014, we saw loads of headlines saying ‘Facebook is now beating YouTube in video views’. Then came the string …..
By Expert commentator 13 Feb 2017 How to develop a video marketing strategy for small businesses Small businesses can use video to boost awareness, leads and sales using these 6 tips Cisco recently predicted that video content will account for 69% of all consumer internet traffic this year. This is the last call for all marketers …..
By Expert commentator 13 Feb 2017 Forget B2B and B2C – the future of marketing is B2i What is B2i marketing and how can it help you make your marketing smarter? You’ve heard of B2B and B2C – But what about B2i? B2B marketers and strategists are quickly adopting this emerging trend that puts their businesses in direct …..
By Patrick Kelly 10 Feb 2017 E-commerce vs In-store? Retailers need to embrace Omnichannel to succeed in 2017 Chart of the Day: Utilizing digital to drive consumers into store sees a resurgence with Retailers Customers are increasingly expecting retailers to give them the convenience of browsing online from where ever they are; in the car, in a bar, …..
By Expert commentator 10 Feb 2017 These are the 2 conditions for the success of newly appointed digital marketing leaders Do You Understand the Company’s Expectations on Your Digital Marketing Team? “I now realize that my team and I did the exact contrary of what management expected from us.” This could be the post-mortem quote of most digital marketing teams …..
By Expert commentator 10 Feb 2017 7 types of blog post you need utilise to succeed with content marketing What kinds of post are best for building a site’s traffic and reputation? No matter what kind of site you’re running or what your online goals are, you need a strong stream of content to keep your momentum moving forward. …..