Avoid these mistakes to prevent costly email marketing errors If you’ve marked 2017 as your year to grow your e-mail list, congratulations! Email marketing is a powerful tool that can help enhance your business, bring in new leads, and keep …..
Chart of the Day: Facebook’s new corrected video view figures show it was never ahead of YouTube on video Back in 2014, we saw loads of headlines saying ‘Facebook is now beating YouTube in video views’. Then came the string …..
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FREE ACCESSWhat is B2i marketing and how can it help you make your marketing smarter? You’ve heard of B2B and B2C – But what about B2i? B2B marketers and strategists are quickly adopting this emerging trend that puts their businesses in direct …..
Chart of the Day: Utilizing digital to drive consumers into store sees a resurgence with Retailers Customers are increasingly expecting retailers to give them the convenience of browsing online from where ever they are; in the car, in a bar, …..
Do You Understand the Company’s Expectations on Your Digital Marketing Team? “I now realize that my team and I did the exact contrary of what management expected from us.” This could be the post-mortem quote of most digital marketing teams …..
What kinds of post are best for building a site’s traffic and reputation? No matter what kind of site you’re running or what your online goals are, you need a strong stream of content to keep your momentum moving forward. …..
Research shows most important factors for selecting martech Marketers now have many, many potential marketing technologies they can deploy as shown by our 30 categories of martech relevant for all businesses serious about growth and optimisation. Selecting any type of new …..
Key lessons from the Strategy and Innovation World Forum Robert Jones, our research analyst and I headed off to London last week to go to the Strategy and Innovation World Forum, set up by World Forum Disrupt. The Innovation Directors …..
Chart of the Day: Gmail inbox placement and read rates In 2013, Google rolled out its restructure of the Gmail inbox and introduced their tabs layout. Back then email marketers believed it would be the “death of email marketing”. So …..
