The term digital branding is often used, but what actually is ‘digital branding’? As a strategist and brand planner, I find the use of the term ‘digital branding’ curious. Do we use the term ‘TV branding’ or ‘radio branding’? Digital marketing …..
Why you need a plan to defend and improve your online reputation In an online world of viral news articles and social media, your brand’s image is something that can quickly be affected by even the slightest misstep. That’s why …..
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FREE ACCESSFacebook changes the way its algorithm ranks content, weighting reactions higher than likes Since Facebook introduced new ways to react to posts, with emotions like ‘Love, wow and angry’ as opposed to the traditional ‘like’, we’ve been interested how they …..
To succeed with content marketing you have to have a well thought out strategy Your peers have been telling you for years that you need to invest in content marketing. They tell you it’s the highest returning investment you can …..
Chart of the Day: How often do Americans open and send emails per day? The American worker spends a lot of time checking their email. All across the country people are spending large blocks of their workday in their inbox. …..
Multiple channels has led to a ‘siloing’ of marketing processes which is detrimental to your brand As the number of channels used by customers has proliferated, so organisations have felt the pressure to keep in step with their customers. But …..
How to boost the effectiveness of your content marketing with properly mapped buyer personas If you want to maximise results from your content marketing strategy, it is essential to map your buyer personas to the buying cycle. This is executed …..
Chart of the Day: What challenges you when it comes to email marketing? Part 2 of 4. For email marketers, there will always be aspects of email marketing that are a challenge. The below chart looks at the various areas …..
Utilize these important trends this year if you have a niche product Niche businesses usually cater to a relatively small and well-defined market by tapping an unmet demand. For example, Lefty’s store is a good example of niche business as …..
