Stay ahead of these major marketing trends to retain your edge over the competition this year Marketing moves fast. Fads come and go, but big shifts in technology change the whole marketing landscape. The launch of the iPhone and the …..
Finding creative ways to market a product that isn’t going to get millions of social shares Going viral. It’s the dream of so many digital marketers. If you could just get one video, one blog post, one social media infographic …..
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FREE ACCESSThe term digital branding is often used, but what actually is ‘digital branding’? As a strategist and brand planner, I find the use of the term ‘digital branding’ curious. Do we use the term ‘TV branding’ or ‘radio branding’? Digital marketing …..
Why you need a plan to defend and improve your online reputation In an online world of viral news articles and social media, your brand’s image is something that can quickly be affected by even the slightest misstep. That’s why …..
Chart of the day: Search continues to be the number on source of referrals for fashion retailers Search engines drive the highest proportion of visitors to fashion brands. Connexity, the e-commerce & consumer analytics company looked at the channels which drive …..
Facebook changes the way its algorithm ranks content, weighting reactions higher than likes Since Facebook introduced new ways to react to posts, with emotions like ‘Love, wow and angry’ as opposed to the traditional ‘like’, we’ve been interested how they …..
To succeed with content marketing you have to have a well thought out strategy Your peers have been telling you for years that you need to invest in content marketing. They tell you it’s the highest returning investment you can …..
Chart of the Day: How often do Americans open and send emails per day? The American worker spends a lot of time checking their email. All across the country people are spending large blocks of their workday in their inbox. …..
Multiple channels has led to a ‘siloing’ of marketing processes which is detrimental to your brand As the number of channels used by customers has proliferated, so organisations have felt the pressure to keep in step with their customers. But …..
