AdWords promises new update will save time, boost CRO and reduce CPA Google have announced a series of new features for AdWords aimed at making dynamic search ads more effective. Dynamic search ads are the AdWords product which creates ads …..
Chart of the Day: The amount of time people spend using messaging apps in Europe, Latin America & Asia has grown by up to 10 times that of the USA In a recent report by ComScore measuring the percentage of time …..
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FREE ACCESS10 Delightful Email Design Trends to Flatter Your Subscribers You’ve got mail! The design is quirky, colors bright and beautiful, and there’s an oh-so-amazing GIF. You love it at first sight! Psychologists have researched to find out that we take …..
Chart of the Day: Share of Smartphone vs desktop retail sales As our regularly updated stats on mobile trends shows, we are now well past the tipping point where mobile visits to consumers exceed desktop visits, at least for consumer …..
How acknowledging your customers’ emotions helps Improve your customer experience and business performance Every business would like to uncover the secret of the best customer experience. Customers have always run the business–no customers, no business–but this saying has never been …..
Customer expectations are rising fast. Meet them or die. Today, website visitors expect more than ever before from your website as they compare your user experience against the leaders from different sectors like Amazon, Facebook, HubSpot or Uber. Yet, often …..
Chart of the Day: What is the comparison of segmented vs non-segmented campaigns Segmentation is an important tactic every email marketer should be using. Firstly, what is list segmentation? List segmentation is when you segment (or split) your subscriber list …..
1 to 1 dynamic content personalisation is the future of email marketing I am a big fan of automation, a very big fan. Whenever you can, automate part of your email marketing process. While delivering timely, personalized and relevant content, …..
How to use filters in Google Analytics to get more accurate data In this article, we will explain how to receive more accurate data using filters. For a start, keep in mind that filters in GA are designed to help …..
