Live video presents major opportunities for social media marketers to better engage their audience. Live videos and streaming are gaining an incredible amount of traction right now. Several of the most common platforms for interacting with live audiences include YouTube, …..
Chart of the Day: Smartphones aren’t killing TV Those of us accustomed to reading marketing reports are used to the idea that mobile is killing TV, and that TV is an ageing dinosaur destined to limp along for a while till it’s …..
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FREE ACCESSChart of the Day: How businesses are promoting their content Content marketing is the mainstay of many marketing strategies for both small and large companies. We can spend hours thinking up a theme our audience would be interested in and once …..
Facebook dominates social media by audience reach AND engagement We all know Facebook is the most popular social network. Yet it’s useful to be reminded how important it is since it helps us prioritise our marketing focus accordingly. This comScore …..
Flybe and Honda are fined £83,000 for breaking data rules The EU’s General Data Protection Regulation (GDPR) is coming into effect in May 2018 and businesses have to prepare for this new rigorous regulation. Because of this, companies are beginning to …..
Is your marketing automation set up to upsell as well as focus on ROI? Everything your business does should focus on surpassing your revenue goal. Are you really doing enough to reach that point? Smart digital marketing doesn’t just sell …..
Chart of the Day: New Smart Insights research comparing how businesses manage their email marketing activities Email marketing remains one of today’s core customer communications channels with analytics showing that, for most types of business, alongside search marketing, it is …..
Marketing dashboards that can help you report on and analyze your marketing efforts Like it or not, today’s CMOs are married to metrics. They have to be. From closely tracking traffic to understanding which channels may be leaking potential leads, …..
The key trends that business-to-business marketers need to act on in 2017 Since we’re now well into 2017, it’s a natural time for all marketers to review the marketing tactics they’ve used this year and assess their approaches against other …..
