Local tactics are the keys to consumer loyalty in a mobile-first world For bricks-and-mortar businesses, loyalty programs have been a staple for decades, whether in the form of punch cards promising a free item, special sale offerings, or the now …..
Chart of the day: Digital Ad Spend grows at fastest rate in 9 years Recommended link: Latest UK online advertising spend research – IAB In April each year the IAB and PwC publish their regular survey giving full-year figures for online …..
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FREE ACCESSThe top strategies for retail brands looking to compete online with the digital natives and pureplays Last year Accenture’s Love Index report discovered that 4 out of the top 5 most loved brands were Digitally Native Vertical Brand (DNVB). These …..
The Future of British Trade with Europe: A Light at the End of the Chunnel? With Article 50 having been triggered recently by UK Prime Minister Theresa May, Brexit is now actually happening and calls for a revote can be …..
Chart of the Day: How to not get lost in your customer’s inbox Subject lines are important to email marketing, but they are a complete pain in the arse. (And don’t get me started on pre-headers!) I spend a good …..
Martech tools aren’t just for marketers, sales needs them too The much-talked about disconnect between sales and marketing departments (and likewise professionals) needs to be put to bed. If you pardon the (intentional!) pun: they always have been, and always …..
Debunking the biggest SEO myths so you don’t fall foul of them Poor SEO, so misunderstood! These days there are so many misconceptions about SEO that it is becoming ridiculous. It is now time to shed some light on the …..
Chart of the day: Facebook reach 1.9 billion monthly active users Last week Facebook released its Q1 2017 results, reporting it has hit 1.9 billion monthly users as of the end of the march quarter. Their monthly active users have risen …..
How to start using advanced content analytics Analytics, in general, is key to performance optimization. Getting accurate feedback on what is working and what not helps companies make improvements that will lead to better outcomes. And when content is the …..
