By Robert Allen 16 May 2017 Snapchat Marketing Statistics Our roundup of the key stats you need to know to be successful with Snapchat marketing in 2017 Snapchat added more users in one year than Twitter did in 4. It has grown to be larger than Twitter and Pinterest despite …..
By Expert commentator 16 May 2017 Making Online Net Promoter Score (NPS) Actionable Use NPS follow-up insight to convert Detractors and Passives The ability to quickly gauge your enterprise’s overall health with a single NPS score is useful to let you know whether you need to make any changes. However, a lone NPS …..
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By Expert commentator 15 May 2017 4 questions to boost your conversion rate using surveys and structured testing Taking a more systematic approach to discover why your website visitors are not converting What’s stopping you from converting more of your website visitors into sales or leads right now? One of the reasons, that we’ll explore in this article, …..
By Robert Allen 15 May 2017 Facebook updates its algorithm to exclude links to low quality web pages [@SmartInsights Alert] Facebook will penalize posts linking to web pages that deliver a poor experience by not surfacing them in the newsfeed. Facebook started rolling out an update last week designed to prevent people from seeing posts that take them to low-quality …..
By Expert commentator 15 May 2017 The Case for Headless Commerce Headless commerce means performing updates and tests is easier and quicker. All enterprise e-commerce platforms were created in the era of desktop screens running web browsers. The assumption that desktop browsers would be the main audience for commerce was baked …..
By Patrick Kelly 12 May 2017 91% of Twitter Posts Featuring Tech Brands are by Consumers Chart of the Day: Consumers are Driving the Conversation for Technology Brands on Twitter As marketers, we love to build inspirational campaigns to engage our target audiences and a large part of any campaign in 2017 will reside on social media. Alongside …..
By Expert commentator 12 May 2017 SEO in 2017 – Learning to play by 7 new rules Major 2017 SEO trends to get to grips with this year Competition – it motivates all of us to become better at what we do. Marketers are no different, especially when they have to stay on top of the SEO …..
By Robert Allen 12 May 2017 Why content curation is kingly too 6 Great Content Curation Tools They say that content is King. If that’s the case then curation has to be, at the very least, a Baron or something. Actually, scratch that. Content curation, when it’s done right, can be king …..
By Expert commentator 12 May 2017 Building Loyalty Without The Program – It Starts With New Clients Local tactics are the keys to consumer loyalty in a mobile-first world For bricks-and-mortar businesses, loyalty programs have been a staple for decades, whether in the form of punch cards promising a free item, special sale offerings, or the now …..