3 Tips to Ensure the Success of Your Guerrilla Marketing Efforts Guerrilla marking can be defined as “an innovative, unconventional, and low-cost marketing technique aimed at obtaining maximum exposure for a product.” Lower cost and increased exposure — that’s the dream, …..
Chart of the day: B2B customers favor quality product information over the number of products to chose from. B2B customers need to purchase all sorts of products. Whether they’re looking to restock the stationary cupboard or bring in a new suite of marketing …..
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FREE ACCESSWhich day(s) and times work best for maximum impact for B2B and B2C? “Which day of the week is best for sending email?” has been a common question since marketers started email marketing. As with a lot of questions about …..
How to build the right marketing technology stack for your business It’s now a lot more common to talk about choosing ‘martech stacks’ and rightly so, given the impact that technology, data and insight can have on marketing today. The …..
Chart of the Day: Setting Up for Success With Email Automation How much revenue per person, per campaign, can email automation generate for you? The below chart covers 4 activities, winback, browse abandonment, welcome series and abandoned cart emails. It’s …..
Demand remains strong for digital marketers though the supply of candidates will be tight The proliferation of digital tools, social media, and mobile have created a world of two-way communication with buyers that’s here to stay. To keep up, companies …..
Are Spotify and Valve models to be followed or impossible to replicate? We live in an age of Digital Disruption. The biggest transport provider (Uber) owns no cars, the biggest accommodation provider (Airbnb) owns no rooms, the biggest content provider (Facebook) …..
How you can develop a brand which lets you stand out from the competition A business can have the best product or service in the world and offer it at the best price and still fail. Why is that? Because …..
Chart of the day: The majority of marketers say their content marketing strategy is effective and say their strategy is more effective than the previous year – but they also expect to produce more content next year than they are …..
