Chart of the Day: Many clients and agencies aren’t using Martech tools for marketing attribution. Attribution isn’t very glamorous. But it’s critical to evaluating ad spend, proving ROI and optimizing your marketing mix to get the most bang for your buck. …..
Recent successful marketing campaigns to inspire your marketing efforts Launching a contemporary digital marketing campaign can be tricky and involves several layers of integration. What makes a campaign contemporary is its use of new and innovative digital channels and how you …..
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FREE ACCESSBoost your conversion rate with ecommerce personalisation When it comes to giving customers a better shopping experience it is crucial to make them feel like they are valued. In a brick and mortar store, this can be done through personal …..
Chart of the day: 71% of luxury brands measure influencer success through web traffic In recent years, using influencers to market products has become a core part of most brands marketing strategy. But now it has become a key strategy for some of the …..
How often should businesses mail their subscribers? Research reveals the average number of monthly contacts. These are classic ‘tough questions’ for email marketers which always raise a lot of debate. A question on our LinkedIn group about email reminder frequency for events had …..
Offline information sources remain important, supplemented by new online sources High-value B2B purchase decisions are typically complex, involving multiple decision makers. They often involve interactions with sales staff to check the fit between product and service and what the client …..
Learning from 6 layered targeting options used by online retailers that can be applied to any business There are many different levels in sophistication of targeting for email marketing. In this post I’ll run through some of the most common …..
Engage the right influencers to get results from your Instagram marketing When Kevin Systrom and Mike Krieger set out to create what we now call Instagram less than a decade ago, they just wanted to make a simple photo and …..
Chart of the Day: What makes you choose your marketing automation platform? There is so much choice with marketing automation platforms now, with nearly every Email Service Provider (ESP) adding them to their grades. But what are others choosing their …..
