Chart of the Day: McKinsey Analysis rates machine learning marketing applications highly I thought this was an interesting chart and article from McKinsey on ‘What’s now and next in analytics, AI, and automation’. McKinsey outline the range of opportunities for applying …..
How to avoid the costly data analysis mistakes that most marketers make If you’re a digital marketer, you can’t failed to have noticed—there’s been a seismic data shift over the last several years that encourages empirical marketing based on data and analytics. …..
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FREE ACCESSMarketers are expected to take full control of the customer experience in the coming years The Economist Intelligence Unit asked 499 (one can’t help but think they were aiming for 500) Chief Marketing Officers and Senior Marketing Execs about how …..
These massive trends will change E-commerce marketing this year We are now well into 2017. If you are to develop a winning e-commerce marketing strategy you’ll need to start planning now. E-commerce continues to grow rapidly, but with the huge market …..
Planning for GDPR Compliance – Are you ready? The General Data Protection Regulation (GDPR) comes into force on May 25th 2018 and triggers the most significant changes to data protection law in two decades. It is essential for businesses and …..
Chart of the day: Over half of loyalty program users in North America don’t know if the program offers a mobile app There is a huge demand for mobile apps for loyalty programs, according to the large scale loyalty program …..
20 marketing stats for 2020 2020 now looms ahead of us, emerging from over the long-term planning horizon. For years marketers have envisaged 2020 as a distant realm where consumers are empowered, companies responsive and new technologies like virtual reality and the …..
Your post-B2B event checklist Momentum can be an uncommonly powerful force. Rarely will the opportunity to leverage it in the business world be greater than in the aftermath of an inspiring corporate event that your company has hosted. If all …..
Chart of the Day: Many clients and agencies aren’t using Martech tools for marketing attribution. Attribution isn’t very glamorous. But it’s critical to evaluating ad spend, proving ROI and optimizing your marketing mix to get the most bang for your buck. …..
