By Patrick Kelly 16 Jun 2017 How healthy is your database of prospects? Chart of the Day: Annual churn hits 23% in the high-tech industry Email marketing is a vital channel for B2B marketers. Providing a high ROI when compared to other marketing channels. Which drives us, marketers, to spend many hours creating engaging …..
By Robert Allen 16 Jun 2017 Creating a successful brand ambassador program How to grow your brand with an ambassador program Word-of-mouth marketing remains one of the most effective tools at a company’s disposal; 74 percent of consumers identify word of mouth as one of their top points of influence. Rather than …..
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By Jessica Wade 16 Jun 2017 Influencer endorsements to become more transparent on Instagram Instagram to Launch New ‘Paid Partnership Tag’ for sponsored content Instagram are launching a new feature for influencers. This feature described as the ‘paid partnership’ tag is aiming to make it clear to consumers which posts are sponsored and which are …..
By Expert commentator 15 Jun 2017 Generating Brand Trust with Video Content 4 Video types that will help you generate brand trust Trust is imperative in whether your prospects make a purchase or not. Your prospects want to know your brand, they need to feel connected to your brand on some level, …..
By Kim Greenop-Gadsby 14 Jun 2017 What are the most used Marketing Automation techniques? Chart of the Day: Don’t forget your Lead Scoring We all know about Email Marketing Automation, but what is Lead Scoring? In the chart, we can see that Email Automation is the most popular at 65.50%, which is expected. The …..
By Expert commentator 14 Jun 2017 3 Marketing Automation Strategies you can implement today Simple recipes and tips to get you started with your Marketing Automation Are you still sending out blanket e-shot campaigns to large, anonymous lists? The latest research from the Smart Insights – GetResponse Email Marketing and Marketing Excellence research 2017 shows …..
By Expert commentator 14 Jun 2017 How to use CDNs to increase your site speed by 200% What is a content discovery network and why should digital marketers be using them? It is not fair to make your users wait. The bottom line is that content marketers are at greater risk if they fail to reach their …..
By Robert Jones 13 Jun 2017 What will be key to business success in 2020? Chart of the day: Data, analytics, and insight are critical to business success. Insight and data are empowering growth. Marketers understand the important of data and businesses understand how data drives growth. The research by Mediasense, in association with Ipsos …..
By Expert commentator 13 Jun 2017 Marketing Automation: an industry ripe for change? Is the Marketing Automation Industry about to be disrupted? Marketing Automation software is on the rise. In today’s digital landscape, most marketing departments have to automate tasks such as emails, social media, and other website actions. The technology of marketing …..