How to grow your brand with an ambassador program Word-of-mouth marketing remains one of the most effective tools at a company’s disposal; 74 percent of consumers identify word of mouth as one of their top points of influence. Rather than …..
Exploring the difference between Omnichannel and Multichannel and the implications for designing effective User Experiences We’ve all been hearing and reading quite a bit about Omnichannel Marketing of late. It’s great that companies and brands are embracing the ethos behind …..
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FREE ACCESS4 Video types that will help you generate brand trust Trust is imperative in whether your prospects make a purchase or not. Your prospects want to know your brand, they need to feel connected to your brand on some level, …..
Chart of the Day: Don’t forget your Lead Scoring We all know about Email Marketing Automation, but what is Lead Scoring? In the chart, we can see that Email Automation is the most popular at 65.50%, which is expected. The …..
Simple recipes and tips to get you started with your Marketing Automation Are you still sending out blanket e-shot campaigns to large, anonymous lists? The latest research from the Smart Insights – GetResponse Email Marketing and Marketing Excellence research 2017 shows …..
What is a content discovery network and why should digital marketers be using them? It is not fair to make your users wait. The bottom line is that content marketers are at greater risk if they fail to reach their …..
Chart of the day: Data, analytics, and insight are critical to business success. Insight and data are empowering growth. Marketers understand the important of data and businesses understand how data drives growth. The research by Mediasense, in association with Ipsos …..
Is the Marketing Automation Industry about to be disrupted? Marketing Automation software is on the rise. In today’s digital landscape, most marketing departments have to automate tasks such as emails, social media, and other website actions. The technology of marketing …..
Examples of content that gets results on social media Content still remains the strongest element of any marketing strategy. In fact, about 70 percent B2B marketers plan to create more content in 2017 compared to 2016. Whether you are a …..
