Do you have a holistic testing strategy? Testing is the best way to find out what makes your customers tick, but if you market across multiple digital channels, you must come up with a testing protocol for each channel: email, …..
Chart of the Day: After years of global growth, online ad spend outstrips TV spend for the first time Online ad-spend surpassed TV spend in several mature markets a few years back. But now we have reached the watershed moment …..
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FREE ACCESSThe 5 best tools for collecting and showcasing customer reviews Reviews have become essential to buying and selling online with customers trusting customer reviews over 10 times more than descriptions or claims made by the brand itself. Reviews can also …..
New research from the DMA shows that only 48% of marketers agree that social media gives them any return on investment. A report from the DMA on social media’s place in marketing reveals some very interesting trends, but not all …..
Chart of the Day: B2B marketers place SEO Rankings and Traffic Generation above Leads or Sales SEO is one of the most important channels in any B2B marketing strategy but is often overlooked. Despite its track record in virtually every industry, B2B marketers …..
How to use data to optimise your multi-channel marketing Multi-channel marketing provides businesses with the opportunity to engage with consumers across a variety of different fronts, tailoring messages for specific groups while maintaining a consistent message and brand. But it’s …..
Sajjad Bhojani, Head of Multi Channel Marketing and Developments outlines the Dunelm process for digital strategy creation Our recent research on managing online channels shows that many businesses still don’t have a digital strategy, although a good proportion now do. …..
Social Media Essentials Welcome to our weekly summary of what’s happened in social media this week. We highlight the top stories to help you stay up to date with social media, here is what caught our attention this week. Spotlight story: Twitter …..
Chart of the Day: Is a 360 degree customer view a myth or a reality? I have been involved in marketing since the mid 1990s and I was brought up by Martha Peppers and Don Rogers, authors of 1:1 marketing encouraging …..
