By Kim Greenop-Gadsby 26 Jul 2017 How long do email marketers spend on the tasks creating emails? Chart of the Day: The State of Email Workflows in 2017 (Production Cycle) – Part 2 of 6 We are now in the second instalment of our six-week series on email workflow. Last week we discussed content planning and how …..
By Jessica Wade 26 Jul 2017 Snapchat or Instagram Stories? Which platform is most suitable for your business? One of the most popular debates around social media in recent months has been between Snapchat or Instagram stories? Since the launch of Instagram Stories in 2016, Snapchat and Instagram have been …..
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By Expert commentator 26 Jul 2017 The psychology of referrals: the key to driving new customer acquisition Referrals are the most trusted marketing format. You need to harness them. Every other year, Nielsen publishes its Global Survey of Trust in Advertising report, compiling latest trends in consumer sentiment towards various marketing and advertising channels. Its latest report …..
By Carolanne Mangles 25 Jul 2017 Rapid customer service is more important than content and social communities Chart of the day: A recent study has shown that customers want better customer service from your brand. It’s no surprise that a good customer support service is topping the list of what customers want most from a brand. Having a …..
By Expert commentator 25 Jul 2017 What One City’s Identity Crisis Can Teach You About Storytelling Brands need to be authentic and put the customer at the heart of the story For more than a century, Sacramento was defined by its history as a Gold Rush town. The mystique of rugged, enterprising gold miners drew tourists …..
By Carolanne Mangles 25 Jul 2017 Are your marketing skills up to-date and still relevant? Make sure your skills will still be relevant in 2020 As you’ll know, Technology is always advancing. Facebook, Google and all the main platforms are always updating their relevant algorithms. With the continuous updates to new techniques and platforms to aid in …..
By Expert commentator 25 Jul 2017 The 6 types of SEO you need to boost your site traffic Explaining how you can use a range of SEO tactics to get your site ranking highly When most people think about SEO (if they think about it at all), they think of a very specific kind of optimization: the kind …..
By Robert Allen 25 Jul 2017 7 Creative Ways To Improve Your Social Media Engagement Social media thrives on interaction; are you doing all you can to engage your audience? Did you know that Playbuzz.com gained more than 50 million unique monthly visitors within just 10 months of launching the site? How did they do …..
By Robert Jones 24 Jul 2017 Why do people skip online video ads? Chart of the day: People skip video ads because the content doesn’t resonate with them It’s a familiar sight now, when watching online videos there is either a video ad before or during. Research carried out by MarketingSherpa found what …..