By Susanne Colwyn 16 Aug 2017 DMA Research shows DM is still alive [Infographic] Offline in an Online world – making DM work DM is certainly not dead. Research amongst cross-channel marketers undertaken by the DMA and sponsored by Ricoh UK shows that over 70% of respondents are using mail as it’s proving to …..
By Expert commentator 16 Aug 2017 How to monetize live streaming Generate revenue online from Facebook, Instagram and YouTube live streaming Social media networks such as Facebook, Instagram, and YouTube have reoriented their services towards video streaming to great success. In the last few years, each company has developed live streaming …..
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By Robert Jones 15 Aug 2017 Customer Feedback: Just How Responsive Are Businesses? Chart of the day: Businesses are either fairly responsive or it simply depends on the channel or situation. Research by CMO Council has found that 45% of businesses are fairly responsive to customer feedback and customer needs, whilst 36% say …..
By Expert commentator 15 Aug 2017 9 success factors of any good brand strategy These easy steps will make you reconsider your brand strategy a brand is a set of expectations, memories, stories and relationships that last, taken together, account for a consumer’s decison to chose your product over another – Seth Godin Seth …..
By Carolanne Mangles 15 Aug 2017 The 5 most popular email marketing systems A concise list of the most popular email marketing systems With a multitude of email marketing systems readily available, it can be hard to find the right one. Your email system needs to benefit your goals! 5 steps to selecting …..
By Expert commentator 15 Aug 2017 The Resurrection of Handwritten Communication? Can Handwritten Communication be relevant The Digital Age? Social network usage is growing at an unprecedented rate. With the number of worldwide social networking users expected to reach 2.5 billion by 2018, around one third of the Earth’s entire population, Skype, …..
By Kim Greenop-Gadsby 14 Aug 2017 What’s your email approval process? Chart of the Day: Do you get your emails approved? How many are involved? (Approval process) – Part 5 of 6 This week in our series, we will be looking at the approval process for our emails. (Catch-up on previous episodes.) …..
By Robert Allen 14 Aug 2017 Mobile’s hierarchy of needs [infographic] How mobile devices are serving a wide range of consumer needs We all know that the majority of web traffic is now on mobile devices, and consumers around the world are using their mobile devices for a wide range of …..
By Expert commentator 14 Aug 2017 8 steps to keeping your automated email outreach personal Use these steps to maximize your email outreach It is difficult to argue against the benefits of automated email outreach when it comes to online marketing, be it for promoting your blog posts, software or conducting general sales pitches. However, …..