By Jessica Wade 17 Aug 2017 A new video platform for shows on Facebook Facebook launch ‘Watch’ a video hub for shows and original video content [Smart Insight Alert] The amount of video being consumed across Facebook has increased dramatically over the past couple of years. Facebook has reported that the number of videos posted per …..
By Patrick Kelly 16 Aug 2017 Which industries reach the email inbox the most? Chart of the Day: Finance, Manufacturing and Travel Industries reach the email inbox 9 out of 10 times For email marketers, the prospect of your emails not reaching the inbox has been a consistent worry. Email services for consumers (Gmail, Outlook etc) …..
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By Expert commentator 16 Aug 2017 How to monetize live streaming Generate revenue online from Facebook, Instagram and YouTube live streaming Social media networks such as Facebook, Instagram, and YouTube have reoriented their services towards video streaming to great success. In the last few years, each company has developed live streaming …..
By Expert commentator 16 Aug 2017 3 tips for marketing your franchise business How to use digital to boost revenue from your franchise A franchise business is like a tree – the tree trunk is the parent company, and each branch coming out from the tree is a franchised location. Each franchise is …..
By Robert Jones 15 Aug 2017 Customer Feedback: Just How Responsive Are Businesses? Chart of the day: Businesses are either fairly responsive or it simply depends on the channel or situation. Research by CMO Council has found that 45% of businesses are fairly responsive to customer feedback and customer needs, whilst 36% say …..
By Expert commentator 15 Aug 2017 9 success factors of any good brand strategy These easy steps will make you reconsider your brand strategy a brand is a set of expectations, memories, stories and relationships that last, taken together, account for a consumer’s decison to chose your product over another – Seth Godin Seth …..
By Carolanne Mangles 15 Aug 2017 The 5 most popular email marketing systems A concise list of the most popular email marketing systems With a multitude of email marketing systems readily available, it can be hard to find the right one. Your email system needs to benefit your goals! 5 steps to selecting …..
By Expert commentator 15 Aug 2017 The Resurrection of Handwritten Communication? Can Handwritten Communication be relevant The Digital Age? Social network usage is growing at an unprecedented rate. With the number of worldwide social networking users expected to reach 2.5 billion by 2018, around one third of the Earth’s entire population, Skype, …..
By Kim Greenop-Gadsby 14 Aug 2017 What’s your email approval process? Chart of the Day: Do you get your emails approved? How many are involved? (Approval process) – Part 5 of 6 This week in our series, we will be looking at the approval process for our emails. (Catch-up on previous episodes.) …..