By Jessica Wade 12 Sep 2017 Twitter looks to introduce a tweetstorm feature Twitter has started testing a feature that simplifies your tweetstorms Have you ever been in the middle of a long winded Twitter rant but you can’t fit everything you have to say into the 140 character limit? Twitter understand your …..
By Expert commentator 12 Sep 2017 Why Advertisers Can’t Rely on Single-Click Attribution Anymore An increase of touchpoints has made it harder to tell what drives customers to purchase Digital advertising used to be so simple. Marketers would place an ad in a premium spot on an affiliate platform, leading the customer to see …..
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By Carolanne Mangles 11 Sep 2017 New Member’s tool: Get a free Personalized Learning Plan Review your digital skills to get tailored recommendations to improve your marketing skills and business results We are constantly updating content, improving the quality of our site for members and bringing new guides and tools to help your marketing needs. …..
By Carolanne Mangles 11 Sep 2017 Easy Tips to Enhance Your Email Campaign with Typography What does your email font say about your brand? No email marketer EVER says, “I am happy with my email design and the ROI it brings.” Because the day you say so, you stop being successful. From start to eternity …..
By Patrick Kelly 08 Sep 2017 Which channels do consumers use when researching products before buying online? Chart of the Day: Millennials (18-34 year olds) utilize a greater range of channels before purchasing products online than Gen-X and Baby Boomers As consumers, we are more savvy with our purchases that ever before. By the time we have finally decided to buy …..
By Carolanne Mangles 08 Sep 2017 7 mistakes you should avoid when making an explainer video Plus examples of what make an effective explainer video Oscar Wilde used to say that experience is the name we give to our mistakes. However, you don’t need to be as seasoned as good ol’ Oscar to know that. When …..
By Robert Allen 08 Sep 2017 16 key skills for a career in SEO [Infographic] Do you work in SEO? This infographic maps out the skills you need to develop SEO combines such a huge range of skills it is tricky to know where to start when looking to enhance your abilities. For those people …..
By Jessica Wade 08 Sep 2017 LinkedIn reveal salaries and Facebook merges with Instagram stories Social Media Essentials: 5 updates to inform your social media strategy It has been an exciting week in social media, we have seen Prince George trending on Twitter as Britain followed him on his first day at school, YouTube update …..
By Jessica Wade 07 Sep 2017 How, when and why you should be using hashtags How to effectively use hashtags on Twitter, Facebook and Instagram Hashtags, you either love them or hate them. Having become part of our culture, we use them every day on social media. As more social platforms use hashtags it has …..