Hold the gimmicks. Social media marketing in 2022 is all about your customer. Our top 5 trends will set you up for YOY success As marketers, we’re always scanning the digital landscape for new opportunities to benefit from our customers’ …..
Examples of using the BCG Matrix (Growth Market Share Matrix) to review your product portfolio What is the BCG Matrix? The Boston Consulting Group’s product portfolio matrix (BCG matrix) is designed to help with long-term strategic planning, to help a …..
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FREE ACCESSHow are programmatic marketing and digital display advertising defined and what are the opportunities for all types of business? In the 15 plus years since the birth of programmatic marketing, it has really delivered on its original promise to be …..
With every company keen to climb Google’s search rankings, it is easy to lose perspective by simply churning out fresh content that seizes on the zeitgeist or otherwise meets current demand It is difficult to overstate the importance of evergreen …..
Do you understand your Google Ads conversion journey? As Ralph Waldo Emerson supposedly said, ‘Life is a journey, not a destination.’ When it comes to arriving at the right revenue destination for your paid media campaigns, the journey can mean …..
How to utilise QR codes for a better marketing strategy that reaches, engages and converts your audience In the introduction of better and faster technology, people are now using their devices more than ever. It’s all about accessing everything in …..
5 steps to transform your B2B manufacturing marketing strategy The aim of business-to-business (B2B) manufacturing marketing, is to connect your manufacturing company with wholesalers and distributors, ensuring your customers obtain your product. B2B marketing has become almost identical to B2C …..
9 pointers for strategic marketers to implement and benefit from cross-channel marketing What is cross-channel marketing? Cross-channel marketing is a customer-focused digital marketing technique used by marketers globally to provide an integrated experience across all paid, owned, earned media, and …..
How has the definition of branding evolved to reflect the modern business context? If you type ‘what is branding’ into a search engine, you’ll be presented with two choices: “making a mark with a branding iron” Or, “creating a distinctive …..
