By Kim Greenop-Gadsby 27 Sep 2017 How long do you wait till you trigger a re-engagement campaign? Chart of the Day: Inactivity Managment What is inactivity in email data management? Your email marketing platform tracks all activity relating to your email marketing, including opens and clicks. It also tracks clients who have not interacted with your emails. Different …..
By Expert commentator 27 Sep 2017 The cost of Google Advertising in the UK How much your cost per click should be for a #1 advert position, according to your industry A question that is becoming increasingly common for business owners. “How much does it cost to advertise on Google?” A perfectly simple question …..
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By Expert commentator 27 Sep 2017 How SaaS companies can succeed at international SEO strategy Don’t limit your SaaS brand – the do’s and don’ts of international SEO We live in a world of nearly 200 countries and thousands of different languages, so why should your SaaS company limit itself just to English speakers or …..
By Robert Jones 26 Sep 2017 These are the biggest challenges marketers are facing with mobile Chart of the day: Creating the right content is one of the biggest challenges facing marketers when it comes to mobile marketing Research by Incite Group and Open mobile media, has revealed in their latest State of Mobile report, that …..
By Gavin Llewellyn 26 Sep 2017 How to brief a marketing agency Five ideas to help supercharge your marketing brief The ability to write an effective marketing communications brief can be the difference between a campaign that comes to life and generates the results you’re looking for or one that misses the …..
By Jessica Wade 26 Sep 2017 Snapchat adds 14 Creative Partners Snapchat’s new partners look to improve post swipe experiences Last week Snapchat announced that they have taken on 14 new ad Creative Partners. They have introduced these partners to help build more engaging Ads that will deliver a strong ROI for …..
By Carolanne Mangles 25 Sep 2017 Is voice search a rising trend for Gen Z mobile users? Chart of the day: How is the future of search being affected by voice command? Implementing voice search in your mobile UX is one way that brands can look to engage with their audience – including the use of ‘conversational keywords’. …..
By Expert commentator 25 Sep 2017 12 important SEO practises for your Shopify ecommerce platform Use these features to optimize your Shopify ecommerce platform for search engines Shopify is one of the most recommended e-commerce platforms used by online sellers to set up their online retail businesses. If you are running a Shopify Ecommerce Platform …..
By Carolanne Mangles 25 Sep 2017 How businesses use social media: 2017 report 344 social media managers confirm that social media positively influencers revenue and sales Social media is everywhere and is vastly expanding – but what effect do the various social platforms have on a company’s brand awareness, engagement, revenue, and sales? Because …..