We talked to Scott Jaworski, Director of Global Social Media at Intel to find out how Intel manages social media on a global basis In a recent survey Smart Insights, and Clutch, found that social media usage and effectiveness differs between …..
A round-up of our time at TFM 2017 This week the Smart Insights team were in London for Technology for Marketing 2017. A two-day conference dedicated to martech. If you didn’t make it to TFM, here is a recap of …..
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FREE ACCESSHow much your cost per click should be for a #1 advert position, according to your industry A question that is becoming increasingly common for business owners. “How much does it cost to advertise on Google?” A perfectly simple question …..
Smart Insights Alert: How will retargeting be affected by changes to iOS11 and macOS High Sierra Safari users? Google also updates Adwords in response to Apple’s ITP for Safari Apple is making massive waves again, this time in the advertising industry …..
Don’t limit your SaaS brand – the do’s and don’ts of international SEO We live in a world of nearly 200 countries and thousands of different languages, so why should your SaaS company limit itself just to English speakers or …..
Chart of the day: Creating the right content is one of the biggest challenges facing marketers when it comes to mobile marketing Research by Incite Group and Open mobile media, has revealed in their latest State of Mobile report, that …..
Five ideas to help supercharge your marketing brief The ability to write an effective marketing communications brief can be the difference between a campaign that comes to life and generates the results you’re looking for or one that misses the …..
Snapchat’s new partners look to improve post swipe experiences Last week Snapchat announced that they have taken on 14 new ad Creative Partners. They have introduced these partners to help build more engaging Ads that will deliver a strong ROI for …..
Chart of the day: How is the future of search being affected by voice command? Implementing voice search in your mobile UX is one way that brands can look to engage with their audience – including the use of ‘conversational keywords’. …..
