Content creation ideas to boost your audience engagement After all, that’s precisely why your brand should be investing in content marketing. Ask yourself and your wider organization – is this why we’ve decided to embark on a content journey? It …..
Case studies showcasing the positive affects of PWAs PWA technology isn’t exactly new, but it isn’t completely old either. However, as more and more internet users spend more and more time (as well as more and more money) via mobile …..
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FREE ACCESSChart of the Day: Image and Link post contribute to a 20% decrease in engagement Analysis of 880 million Facebook posts by brands in the last 12 months conducted by Buzzsumo has revealed that the average engagement was relatively steady in 2016. Come …..
Create a successful funnel to encourage your audience to buy Product tours aren’t for everyone. No, you see, they’re for your ideal buyer — the customer you’ve identified through your marketing data is most likely to convert and make a …..
What is referral marketing? Essentially, referral marketing is about enabling and incentivizing your existing customer base to encourage their friends and family to try your product for the first time. It represents a significant opportunity for most online businesses to …..
Chart of the Day: CMO survey of investment in alternative strategies for growth A key part of marketing strategy development is to review the strategic options for growing a business. Here we’re sharing a breakdown of actual investment by companies …..
Social Media Essentials: 6 platform updates from this week Find out what happened in social media this week with these six platform updates to help inform your social media strategy. Spotlight story: Snapchat adds 14 ‘Creative Partners’ Last week Snap Announced …..
We talked to Scott Jaworski, Director of Global Social Media at Intel to find out how Intel manages social media on a global basis In a recent survey Smart Insights, and Clutch, found that social media usage and effectiveness differs between …..
A round-up of our time at TFM 2017 This week the Smart Insights team were in London for Technology for Marketing 2017. A two-day conference dedicated to martech. If you didn’t make it to TFM, here is a recap of …..
