While AdWords and Facebook both work on a PPC (pay-per-click) basis, that’s pretty much where the comparison ends. If your business uses paid search, then you’re no doubt familiar with Google’s AdWords platform. But if you’re thinking about dabbling in …..
Our summary of sessions from #Effweek: Using a more insight-driven approach for marketing This week I attended the main session of the IPA-arranged #Effweek, which is aimed at sharing best practices on improving marketing effectiveness. In this article I’ll cover …..
Access our Free Digital Marketing guides
Free guides to improve your skills on your Smart Insights journey
FREE ACCESSWhat challenges impact the ecommerce industry and how can you overcome them according to your customers? With advancements in technology, the ecommerce industry has become an intensely competitive space. As an ecommerce business, you are bound to face competition from …..
Chart of the day: Customers trust traditional channels more than digital channels Customers indicated they trusted traditional channels such as TV, print, radio and outdoor ads, over digital channels such as search engines, sponsored blog posts and ads on mobile. …..
A case study showing how marketing helped this global retail brand move from struggling to surviving and prospering Even the most successful brands occasionally face choppy waters. One wrong move, or more likely, a succession of poor moves as competitors ‘up …..
Major trends to inform your search marketing actions in 2018 according to James Murray of Bing In a recent interview with digital marketing agency Impression, James Murray of Bing revealed insights into where Bing see the future of search marketing. …..
What is influencer marketing and how can it benefit your company? Back in October, Onalytica published a white paper appropriately named ‘The Definitive Practical Guide to Influencer Relationship Management’. The white paper defines what influencer relationship management is and practically, …..
Frameworks for measuring social media effectiveness I am fortunate in that I get to spend a lot of time with clients on a daily basis and my current portfolio includes 86 agencies. One increasingly frequent topic of discussion at meetings …..
A case study of how a retail brand ran a personalisation program to improve engagement Jack Wills, a retail fashion store, has used personalisation to boost conversions for new and returning customers. What results have Jack Wills seen since running their …..
