What challenges impact the ecommerce industry and how can you overcome them according to your customers? With advancements in technology, the ecommerce industry has become an intensely competitive space. As an ecommerce business, you are bound to face competition from …..
Chart of the day: Customers trust traditional channels more than digital channels Customers indicated they trusted traditional channels such as TV, print, radio and outdoor ads, over digital channels such as search engines, sponsored blog posts and ads on mobile. …..
Access our Free Digital Marketing guides
Free guides to improve your skills on your Smart Insights journey
FREE ACCESSMajor trends to inform your search marketing actions in 2018 according to James Murray of Bing In a recent interview with digital marketing agency Impression, James Murray of Bing revealed insights into where Bing see the future of search marketing. …..
What is influencer marketing and how can it benefit your company? Back in October, Onalytica published a white paper appropriately named ‘The Definitive Practical Guide to Influencer Relationship Management’. The white paper defines what influencer relationship management is and practically, …..
Frameworks for measuring social media effectiveness I am fortunate in that I get to spend a lot of time with clients on a daily basis and my current portfolio includes 86 agencies. One increasingly frequent topic of discussion at meetings …..
A case study of how a retail brand ran a personalisation program to improve engagement Jack Wills, a retail fashion store, has used personalisation to boost conversions for new and returning customers. What results have Jack Wills seen since running their …..
Chart of the day: Heavy users of messaging apps are extremely likely to want to use different emojis and have more variety Emojis are one of the fastest growing languages worldwide. With more than 60 million emojis sent each day and 2,666 …..
When is the best day and time to send an email to suit your target audience? When most email marketers consider how time relates to their efforts, they’re quick to focus on what hour is best to blast their communications. …..
Tracking tools are tricky and require a lot of attention, in spite of analytical thinking. To avoid gray hair, follow these step-by-step instructions to success. Collecting and analyzing data is one of the many important keys to setting up a …..
