What digital marketers need to know about the GDPR As a Data Protection Officer, one of the most common questions I am often asked by our customers and at networking events is, what are the impacts of GDPR on Marketing? Historically, …..
Influencers are revving up marketing campaigns’ engines in new and connective ways Just look at Glossier, the skin care and makeup line that built its entire brand by engaging with everyday influencers on social media — no traditional marketing necessary. But let’s dig …..
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FREE ACCESSNumbers and data are no longer a daunting task — they’ve now become an integral part of a company’s operations. The issue is most companies are only given the basic facts of their data without the what’s, how’s, and …..
More and more businesses are embracing the concept of big data versus treating it like just another buzz-phrase. Once heralded as “the next big thing,” adoption of big data analytics is at an all-time high with no signs of slowing …..
Social Media Essentials: 5 updates to inform your social media strategy Welcome to this week’s edition of our Social Media Essentials, a summary of all the highlights in social media for marketers who want to stay ahead of the game …..
How to optimize your marketing and media priorities for the year ahead Smart Insights have launched their first ‘playbook’ in response to our members’ feedback. What is a playbook? Complex sports, such as rugby, cricket, and American football, often involve …..
Chart of the Day: How verticals differ in their email campaign performance. Out of the top six sectors, who would rate their company’s email campaigns performance as excellent? The chart shows amazing growth from the print/publishing & media sector. To go …..
While AdWords and Facebook both work on a PPC (pay-per-click) basis, that’s pretty much where the comparison ends. If your business uses paid search, then you’re no doubt familiar with Google’s AdWords platform. But if you’re thinking about dabbling in …..
Our summary of sessions from #Effweek: Using a more insight-driven approach for marketing This week I attended the main session of the IPA-arranged #Effweek, which is aimed at sharing best practices on improving marketing effectiveness. In this article I’ll cover …..
