Interview: Itamar Ben Hemo, CEO of Rivery One of the many recurring questions we get asked at Smart Insights and in our member’s Facebook group is, is there one platform that tracks and manages all ads and content across various distribution …..
Chart of the Day: More than half of UK business owners unaware of incoming General Data Protection Regulation (GDPR) We only have a year left before the GDPR is officially implemented on 25th May 2018. But the figures in today’s …..
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FREE ACCESSInfluencers are revving up marketing campaigns’ engines in new and connective ways Just look at Glossier, the skin care and makeup line that built its entire brand by engaging with everyday influencers on social media — no traditional marketing necessary. But let’s dig …..
Chart of the day: Over 1 in 2 now watch video on social each month According to Global Web Index, 56% of internet users report watching videos on the four major networks, up from 38% in 2015. With platforms such as …..
Numbers and data are no longer a daunting task — they’ve now become an integral part of a company’s operations. The issue is most companies are only given the basic facts of their data without the what’s, how’s, and …..
More and more businesses are embracing the concept of big data versus treating it like just another buzz-phrase. Once heralded as “the next big thing,” adoption of big data analytics is at an all-time high with no signs of slowing …..
Social Media Essentials: 5 updates to inform your social media strategy Welcome to this week’s edition of our Social Media Essentials, a summary of all the highlights in social media for marketers who want to stay ahead of the game …..
How to optimize your marketing and media priorities for the year ahead Smart Insights have launched their first ‘playbook’ in response to our members’ feedback. What is a playbook? Complex sports, such as rugby, cricket, and American football, often involve …..
Chart of the Day: How verticals differ in their email campaign performance. Out of the top six sectors, who would rate their company’s email campaigns performance as excellent? The chart shows amazing growth from the print/publishing & media sector. To go …..
