By Jessica Wade 08 Nov 2017 Twitter and their controversial 280 character limit Twitter trials expanding tweets from 140 characters to 280 Twitter announced back in September that they would be expanding beyond its 140-character limit. This was fianlly rolled out to all user this week. This will be for select languages, including English, …..
By Robert Jones 07 Nov 2017 Is Halloween more popular than Christmas? Chart of the day: Google trends reveals 55% more searches for Halloween than Christmas Analysis of Google trends by Marley Hayley, has revealed that Halloween is more popular than Christmas in the UK. Related search terms to Halloween had 11.4 …..
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By Dave Chaffey 06 Nov 2017 Latency and Loyalty in Retail Ecommerce Chart of the day: How can latency be applied to other sectors to understand engagement and to design lifecycle communications? I don’t see latency talked or written about much, so I was interested to see this new research from Monetate that …..
By Alexander Clark 06 Nov 2017 The 4 key challenges of GDPR and how to tackle them The 25th May 2018 marks the day that GDPR comes into force around Europe, and it’s about to change the way many of us do business A recent session I attended brought home not just the stark realities of the …..
By Content Partner 06 Nov 2017 Email Marketing automation: what’s all the fuss about? How email automation can create better results for your email marketing strategy At Communicator, we are trusted partners in email marketing. We work in partnership with our customers, which are all ambitious brands to make sure that they are achieving …..
By Somya Mehta 03 Nov 2017 Average engagement rates of Instagram influencer marketing Chart of the Day: How do micro-influencers and mega-influencers compare in Instagram engagement rates When you think of Influencer Marketing, names like Kim Kardashian and Kylie Jenner are the first to pop up. Renowned celebrities or mega-influencers, with millions of followers, are …..
By Content Partner 03 Nov 2017 How to make your business card your best marketing tool 12 easy steps to making your business card a successful offline marketing strategy that integrates online marketing At Smart Insights we focus on digital marketing channels, and how we can help our members plan, manage and optimize their marketing strategies. …..
By Expert commentator 03 Nov 2017 How to sketch a campaign map that boosts marketing cohesion Cohesive customer journeys rely on brand and growth marketers working together Many modern-day marketing departments are now split into two distinct groups: brand marketers who are tasked with building consumer awareness and growth or channel marketers who are tasked with transforming that awareness into …..
By Expert commentator 03 Nov 2017 How to measure social media impact 6 key metrics to measure your social media impact and social media ROI Social media is one of those tricky topics that marketing departments know is effective for business growth, but getting this across to other departments – and specifically …..