By Robert Jones 14 Nov 2017 Are blogs delivering results? Chart of the day: New research reveals that bloggers are getting results across a few metrics, whilst most are blogging less often than daily Over 1000 bloggers took part in a survey for Andy Crestodina of Orbit Media, they were …..
By Expert commentator 14 Nov 2017 How to use Facebook ads to grow your business Facebook video ads really could be the silver bullet that creates a huge bottom-line impact For as long as I can remember, marketing professionals have been proclaiming that Facebook is dead. A little extreme, right? Well, continually declining reach, boosted …..
Access our Free Digital Marketing guides Free guides to improve your skills on your Smart Insights journey FREE ACCESS
By Expert commentator 13 Nov 2017 How AI is empowering digital marketers 8 ways by which AI will affect comprehension of data, analyze and utilize data as well as shaping the development of digital marketing tools Earlier this year, Toyota’s usage of AI for its Rav4 Marketing Campaign got the jaws dropping …..
By Expert commentator 13 Nov 2017 10 ecommerce platform marketing features you can’t live without Why these 10 ecommerce features are essential to your online marketing efforts Choosing the best ecommerce platform for your needs is difficult. You’ve got dozens of choices, and it can be hard to tell the difference between the truth and …..
By Jessica Wade 10 Nov 2017 More Online Activities Performed on Mobiles than PCs Chart of the day: Internet users now average around 14 activities on their mobiles Internet users now average around 14 activities on their mobiles, vs 12 on PCs or laptops. Therefore internet users are doing more on their phones than they …..
By Expert commentator 10 Nov 2017 How to vet agency partners to find the best fit To find an agency that understands you inside and out, look past cost and reputation – look for value Few decisions are as important in your business as finding the right agency to partner with. Choose wisely, and a partner …..
By Carolanne Mangles 09 Nov 2017 The products with the highest ecommerce conversion rate Chart of the Day: Marketers who offer electronics have the highest mean conversion rate at nearly 25% Measuring and reporting conversion rates is vital for all ecommerce marketers. Benchmarking your conversion rate against others in the same industry can give you …..
By Jessica Wade 09 Nov 2017 Twitters 280 character count and the great Burger emoji debate Social Media Essentials: Catch up with the latest updates in social media Welcome to our weekly summary of what’s happened in social media this week. We highlight the top stories to help you stay up to date with social media, here …..
By Expert commentator 09 Nov 2017 Top traffic sources for marketing SaaS companies Most of these companies are dominating online, but where is all their traffic coming from? Digital marketers, web specialists, and online-business owners alike have been seeking out digital solutions to serve their marketing needs for a long time now. Today, …..