By Carolanne Mangles 15 Nov 2017 Polluted marketing content is solved by this new content discovery platform A new type of content discovery platform which allows professionals to improve their knowledge and keep track of quality content in a single feed via a Google Chrome new-tab extension It’s Monday. Your inbox shows a gazillion emails and most …..
By Jessica Wade 15 Nov 2017 Wearable Technology Statistics and Trends 2018 What can we expect from the wearables market in 2018? These are the top wearable statistics to inform your 2018 technology and media innovations strategy The wearable technology market is a hot topic of discussion among many marketers. But it …..
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By Expert commentator 14 Nov 2017 How to use Facebook ads to grow your business Facebook video ads really could be the silver bullet that creates a huge bottom-line impact For as long as I can remember, marketing professionals have been proclaiming that Facebook is dead. A little extreme, right? Well, continually declining reach, boosted …..
By Dave Chaffey 13 Nov 2017 Trends in Website Personalization Chart of the Day: Which personalization techniques are most popular? There are now many website personalization services available (our listing identifies 28), but how popular are they? This new research is useful to businesses considering adopting website personalization since it explores …..
By Expert commentator 13 Nov 2017 How AI is empowering digital marketers 8 ways by which AI will affect comprehension of data, analyze and utilize data as well as shaping the development of digital marketing tools Earlier this year, Toyota’s usage of AI for its Rav4 Marketing Campaign got the jaws dropping …..
By Expert commentator 13 Nov 2017 10 ecommerce platform marketing features you can’t live without Why these 10 ecommerce features are essential to your online marketing efforts Choosing the best ecommerce platform for your needs is difficult. You’ve got dozens of choices, and it can be hard to tell the difference between the truth and …..
By Jessica Wade 10 Nov 2017 More Online Activities Performed on Mobiles than PCs Chart of the day: Internet users now average around 14 activities on their mobiles Internet users now average around 14 activities on their mobiles, vs 12 on PCs or laptops. Therefore internet users are doing more on their phones than they …..
By Expert commentator 10 Nov 2017 How to vet agency partners to find the best fit To find an agency that understands you inside and out, look past cost and reputation – look for value Few decisions are as important in your business as finding the right agency to partner with. Choose wisely, and a partner …..
By Carolanne Mangles 09 Nov 2017 The products with the highest ecommerce conversion rate Chart of the Day: Marketers who offer electronics have the highest mean conversion rate at nearly 25% Measuring and reporting conversion rates is vital for all ecommerce marketers. Benchmarking your conversion rate against others in the same industry can give you …..