How successful were brands in their 2017 Black Friday campaigns? Each year, online retailers make new records during the Black Friday and Cyber Monday shopping period. 2017 is no exception. ContactPigeon, a marketing automation platform for 200+ eCommerce brands, recently …..
Chart of the day: Online advertising grew 11.5% like-for-like in the first half of 2017 in Europe. €2.6 billion spend on advertising was added during the first half of the year, across search, display and classifieds/ directories. Research by IAB and …..
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FREE ACCESSBlockchain has revolutionary applications in marketing and will be good news for both publishers and advertisers Blockchain has been a hot topic in the tech world ever since Bitcoins emerged from obscurity to become the obsession of nerds the world …..
How to make the most out of SEO tools to increase your internet presence When it comes to SEO, you can’t have enough hacks or tricks up your sleeve (at least, I can’t). After all, ranking on Page 1 of …..
Chart of the Day: How do Amazon, Facebook, Google, Microsoft, and Amazon make their money? In this article, I defined Eight online revenue models along with how they are calculated, so they could be applied to new revenue models of startups. …..
…And you won’t be able to tell the difference 2017 is the year that copywriting by Artificial Intelligence (AI) has moved from science fiction fantasy to commercial fact. Game-changing new tools mean that computers can now produce convincing, accurate product …..
Chart of the day: 1 in 2 are shopping online via mobile Global Web Index’ latest research confirmed that online shopping has now become a mobile-first activity. This change indicates the changing behaviors towards online shopping as more users turn to …..
The best digital marketing tips from 2017 at the 3XE conference The 3XE Search – Digital Marketing Conference, was one out of a series of three educational conferences focused on different aspects of digital marketing. The event took place at …..
The pressure is on for today’s marketers who are on the hook to demonstrate real value for every campaign. Perhaps that’s why affiliate marketing has become the go-to strategy for driving sales and brand awareness; it is, after all, one …..
