Acquiring an existing website is much less work than creating one from scratch; how can marketing managers ensure their success online? Web businesses are certainly an attractive proposition for business owners and marketing managers looking to take on a new …..
Chart of the Day: Email marketing techniques used Automation platforms are a big commitment Why do I say commitment? It’s not just a product, it’s a game changer, like a car or house. Would you buy a 5 bedroom house …..
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FREE ACCESSSocial Media Essentials: The biggest changes in social last year and upcoming updates Happy New Year to all our readers. Last year we saw some exciting social media updates here are our top 3: Instagram rolled out their “paid partnership …..
Referral marketing is a great way to harness the love that customers have for your brand and in turn drive new customer acquisition Research consistently shows that consumers are most likely to listen to recommendations from friends and family than …..
Chart of the Day: Compare desktop and mobile social media platform reach benchmarks across various counties In a recent report by Ofcom, ‘The international communications market 2017’, global comparisons of social media reach has been revealed. The use of social media …..
How to integrate digital media and technology to increase the contribution of digital marketing Please see our latest 2019 marketing trends posts for our most recent insights. I feel fortunate to have followed some of the amazing major changes in …..
Chart of the day: Most marketers are running 1-2 Conversion Rate Optimization tests, such as AB testing, every month. It’s worth noting though that around 7% also run 20 or more tests, the majority run no more than 4 tests …..
How to successfully source and create an influencer marketing plan for 2018 Who are you more likely to trust before buying a product? Pose this question to contemporary audiences, and they’ll predictably — and understandably — say friends, family, and people …..
Learn the benefits of progressive web apps (PWAs) and why you should be using them This year has been huge for the mobile web. Accelerated Mobile Pages (AMP), which have enabled the rapid delivery of news content, have muscled their …..
