By Expert commentator 01 Feb 2018 Why is social media listening is important in financial services? 3 examples demonstrating the benefits of social listening for financial services In a decade, social media has gone from somewhere we share photos of our cat, rant about politics, get passionate about sport, and learn how to use eyeliner – …..
By Dave Chaffey 01 Feb 2018 Email marketing and Enewsletter systems and software reviews 2018 Our recommendations and reviews on email marketing broadcast software options Since I delivered one of the first training courses on Email marketing in 2001, I have regularly been asked for recommendations for affordable E-mail broadcast software packages for Email marketing …..
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By Dave Chaffey 29 Jan 2018 Barriers to mobile conversion Chart of the Day: The top reasons which stop consumers converting on smartphone The m-commerce gap is a well-known and growing challenge for retailers. We all know the tremendous growth in the use of smartphones shown by the rise in % …..
By Expert commentator 26 Jan 2018 The UK Way: 4 steps for US Affiliate Marketers to build trust How UK tools can improve affiliate marketing’s reputation in the US Affiliate marketing has suffered from a bad reputation in the U.S., and things weren’t so different in the U.K. a decade ago. In the U.K., though, industry leaders worked …..
By Expert commentator 26 Jan 2018 Simple strategies marketers should use to analyze the strength and ROI of their funnel See better results and bigger wins using a test-driven B2B marketing strategy Gambling on hunches when deciding which tactics and channels will help you achieve your goals is a flimsy strategy that could land you on the wrong path. The …..
By Robert Jones 25 Jan 2018 Facebook and Google account for large portions of digital ad budgets Chart of the day: According to research by Salesforce, over half of ad spend is allocated to Facebook (including Instagram) or search marketing (Including Google search) In the previous year, 30% of ad budget was allocated to Facebook and Instagram …..
By Content Partner 25 Jan 2018 Seven things you should be doing as part of your supplier selection process Insight into the different ways you can select a digital partner, and practical tips to ensure you end up with the supplier – and solution – that’s best for you No matter what its nature, the ultimate success of your …..
By Somya Mehta 24 Jan 2018 Why do marketers want to leave their job? Chart of the Day: Reasons why marketers are considering a change of job As companies continue to grow and the competition increases, staff retention seems to be a recurrent issue for any employer hiring marketers. Especially as the new year unfolds, …..
By Expert commentator 24 Jan 2018 3 easy steps to optimise your website for the mobile-first index in 2018 An in-depth step-by-step strategy for optimizing your site for mobile-first index with expert tips for 2018 It’s that time of year again. A time when we can look back over the past year and reflect on the huge amount of …..