By Expert commentator 05 Mar 2018 How to Optimize Your Local Business Website for Voice Search The voice search revolution is upon us. It’s time to optimize for today and future-proof for tomorrow Whether or not you were ever skeptical about voice search since its introduction to Google browsers in 2012, you have to admit that …..
By Expert commentator 02 Mar 2018 3 top tips for retaining loyal customers Learn how to retain the customers you already have Strategies for winning new customers are always being tried and tested, many without success. It is much harder to bring in a valuable volume of new customers than to make the …..
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By Carolanne Mangles 01 Mar 2018 Twitter introduces a new ‘share’ button Smart Insights Alert: Organic content distribution is about to get easier for Twitter users Twitter announced yesterday that they’re introducing a new ‘share’ button for mobile users. In short, this will allow users to sent tweets to friends, colleagues, and …..
By Carolanne Mangles 01 Mar 2018 Google’s New Merchant Centre tools for Adwords Smart Insights Alert: The new tools include a single multi-country feed If you’ve ever run an AdWords campaign you’ll be familiar with the process, but now the AdWords platform has introduced new Merchant Centre tools: Adding or overriding product data with …..
By Expert commentator 01 Mar 2018 PPC techniques for businesses with a limited budget Get your Adwords campaign in front of your competitors with a limited budget As a website owner, you want to be successful online and get your website found on the internet. There are many ways to promote your website. One …..
By Robert Jones 28 Feb 2018 Do businesses think they have good customer experience (CX)? Chart of the day: the more senior someone is in a business, the more they believe that they offer a good customer experience (CX). The Customer Experience industry report 2018 by uisertesting.com has found that executive level professionals and those …..
By Carolanne Mangles 28 Feb 2018 Understanding the Subscriber’s Perception of Your Email [Infographic] ‘Conversions’ is what you aim for as an email marketer. But are you walking the right path in the pursuit of it? Many email marketers, focus so much on revving up the campaign performance metrics that they fail to see …..
By Gavin Llewellyn 28 Feb 2018 What is the Future of Search? Three search trends and implications for marketers As we move into another new year there are once again a new set of predictions, hopes and concerns as to the direction of digital marketing over the next twelve months and beyond. …..
By Carolanne Mangles 27 Feb 2018 Are marketing models and strategies even effective? Chart of the Day: 39% of marketers don’t think their organization’s marketing strategy is effective Having already looked at top priorities in organizations, marketing and sales priorities and challenges, it is now time to address whether above all else marketers feel marketing is …..