Review your campaigns and learn how you can improve your digital media performance with our marketing campaign analysis tools The process of setting up, brainstorming, planning, and ultimately delivering digital marketing campaigns is an exhausting, challenging, yet fun and extremely …..
Adapting your digital marketing strategy could help your business overcome the effects of inflation Inflation as a consequence of the pandemic has affected most if not all industries, and digital marketing is no exception. As businesses try to overcome the …..
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FREE ACCESSThe decision to act, or not to act, can have a knock-on effect on how your company will weather the storm of inflation and change in 2022 In our recent LinkedIn poll, 30% of respondents admitted to making no changes …..
What are the differences in digital marketing for business-to-business compared to business-to-consumer audiences? Since working in digital marketing I have found that much of the discussion and examples of digital marketing focus on B2C marketers and well-known big brands. Yet, …..
Planning how companies communicate with customers has always been an important aspect of marketing strategy. But the introduction of new omnichannel marketing technologies in the era of digital disruption makes it even more crucial today The pace of innovation continues …..
Discover your top customer experience (CX) issues quickly How do your customers, both current and prospective, really feel about the experience they’re having with your brand? How can you best measure this? In this post, I share three cost-effective analysis …..
Find new brand building strategies to delight your customers online with our RACE Growth System Consumer branded goods marketing is all about reaching and delighting your customers in a time and place that suits them. Increasingly, consumer goods marketers are …..
7 strategies, tactics and tips to stand out. Plan your first 100 days on the job, as a new starter, to make an impact in your marketing career Starting a new job can be tough. In the first 100 days …..
You need a digital product roadmap so your team doesn’t get lost in the tactical weeds. Here’s what a great one looks like. As Lewis Carroll famously said, ‘if you don’t know where you’re going, any road will get you …..
