Why and how you should define goals vs objectives carefully? I’ve found that goals and objectives are often defined and used differently within different companies or parts of a business and this can lead to problems when creating processes to …..
WhatsApp, announced that it was not requesting any new rights to collect personal information in the agreement it created for the European Union Barely a day passes without another social media platform notifying me of updated terms of business. Now, …..
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FREE ACCESSA Customer satisfaction survey (CSAT) allows you to measure customer experience, how much a customer would recommend your business and satisfaction with your brand There are some simple rules to follow when creating a customer satisfaction survey which gives you …..
Chart of the Day: Which objectives should be in your digital marketing plans? “Rowing harder doesn’t help if the boat is headed in the wrong direction.” So said, Kenichi Ohmae, who shared the Japanese approach to business planning with its …..
Converting leads into paying customers is the undying challenge for marketing teams and e-commerce companies year after year Every business wants to grow their revenue and reach, yet many still struggle to understand what the numbers actually mean and how …..
The elearning industry shows how to make niche marketing work The internet is crowded with brands searching for the best way to grab consumers’ attention — unfortunately, the roadmap to success is always in flux for digital marketers. With Google’s constant …..
Google Analytics has not only made it easier for data-driven marketers to work in compliance with GDPR, but has also introduced a new feature to improve sales and marketing integration In an era where every marketer is aspiring to be …..
Your marketing’s most valuable player: using attribution. Imagine a typical customer journey for a business like TOMS, a shoe retailer that sells online. A user sees a sponsored Facebook post that was liked by a friend about TOMS, and clicks …..
With more businesses using Facebook Messenger for marketing, brands are also starting to take advantage of Messenger for surveys and research too I’m always on the lookout for new ways of conducting research with users and customers and one study …..
