What do marketers need to know and do? Exciting times for marketers who enjoy following how digital platforms evolve… It feels like 2008, as I said in my first post on Threads… Since I’ll be talking about it, amongst other …..
Learn how to create a PESTLE analysis to identify threats and opportunities in the macro environment to guide your marketing planning You may have heard PESTLE mentioned when studying marketing theory or in your workplace. It is a powerful, yet …..
Access our Free Digital Marketing guides
Free guides to improve your skills on your Smart Insights journey
FREE ACCESSA tutorial covering our recommended process, report, tools and KPIs to grow your business By the time you read this, it’s likely that Google Analytics 3 or Universal Analytics (UA), whatever you call it, will be no more. Switching to …..
E-commerce 2023: The latest data and forecasts for all things online retail growth It’s interesting to look back at e-commerce growth over the last few years and think forward to the future of this industry. As demonstrated by these charts …..
7 steps ensure top-down strategic alignment between business strategy and partner marketing Aligning partner marketing with your organization’s overall business strategy and specific strategic initiatives is essential for driving success and maximizing the value that partners bring to an organization. …..
Thinking about your e-commerce marketing plan for 2024? Use the RACE Framework to create a focused and well-structured digital marketing strategy In today’s e-commerce business landscape, there is no room for a lack of planning. All e-commerce businesses should plan …..
Selecting the best revenue model options for your digital business A good revenue model is a proven technique used by digital businesses globally, from startups to global corporations, to generate income from traffic on their website, mobile apps, and via …..
What is the 7Ps Marketing Mix and how should it be used? The marketing mix is a familiar marketing strategy tool, which as you will probably know, was traditionally limited to the core 4Ps of Product, Price, Place and Promotion. …..
Efficiency vs effectiveness definition and explanation I think many would think the meaning of efficiency and effectiveness are similar terms for describing the performance of a business process. If so, think again, since whatever the type of process you really …..
