Thinking about your e-commerce marketing plan for 2024? Use the RACE Framework to create a focused and well-structured digital marketing strategy In today’s e-commerce business landscape, there is no room for a lack of planning. All e-commerce businesses should plan …..
Selecting the best revenue model options for your digital business A good revenue model is a proven technique used by digital businesses globally, from startups to global corporations, to generate income from traffic on their website, mobile apps, and via …..
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FREE ACCESSEfficiency vs effectiveness definition and explanation I think many would think the meaning of efficiency and effectiveness are similar terms for describing the performance of a business process. If so, think again, since whatever the type of process you really …..
Basic marketing principles may remain the same but the digital marketing skills and tools you need to thrive in the workplace are constantly evolving. How can tomorrow’s digital marketers future proof their marketing skills? Preparing for a job in the …..
AIDA model explained: Examples and tips for using this strategic marcomms planning model the real world The AIDA model, tracing the customer journey through Awareness, Interest, Desire and Action, is perhaps the best-known marketing model amongst all the classic marketing …..
An introduction to best practices for using buyer web personas to create more customer-centric websites Creating personas of website visitors is a powerful technique for helping increase the usability and customer-centricity of a website as part of a user-centered design …..
Sources to research the importance of digital marketing in your industry sector Are you investing sufficiently in digital communications? Naturally, digital marketing objectives for founders, entrepreneurs, and leaders of corporations will differ – as does optimizing digital marketing for businesses …..
Our recommended free online tools for understanding your customers, competitors and campaign, and how you should use them – across 8 marketing analysis activities I find that when running training courses, the tools I recommend to help marketers are always …..
What goes into the Amazon marketing strategy secret sauce? Our business case study explores Amazon’s revenue model and culture of customer metrics, history of Amazon.com and marketing objectives In the final quarter of 2022, Amazon reported net sales of over …..
