Research into customer expectation and behaviour, quality and delivery method, when it comes to content marketing B2B customers in the digital age have greater access to information. They are actively researching solutions and providers before engaging with a salesperson. As a …..
Social media strategy and planning essentials series This is part 6 of my Smart Insights 12 part social media series. In the last part we looked at the role of content in social media; in this blog, I discuss how …..
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FREE ACCESSTo make the benefits of online marketing more concrete, let’s consider some common goals for auto dealerships The automobile industry has come a long way — and not just in terms of technology. At the beginning of the millennium, those …..
Social media strategy and planning essentials series This is part 5 of my Smart Insights 12 part social media series. In the last part, we looked at the role of organic vs paid social media and touched on the importance …..
Chart of the Day: Strategies and practical factors that support growth of a business – new research The Ansoff matrix growth drivers The Ansoff matrix model is a classic marketing model featured in our free top marketing models guide. Although developed …..
Brands across all industries need to rethink their mobile experiences to focus on speed A study by Google Research found that the average load time for a landing page on mobile is 22 seconds on an average 3G connection, while over …..
Five common product branding myths Branding is one of the aspects of running a business that people just can’t seem to get right. Here are a few nuggets of information that are not facts, but product branding myths. There is …..
It is one of the most significant parts of the business world in today’s era. But, it is usually tough to predict the future of the e-commerce market But, still, experts have predicted recently that 2018 is going to be …..
Chart of the Day: Innovation and market expansion take backseats to refining existing products and services Research from The CMO Survey shows that American CMOs are heavily focussed on their own markets, rather than broadening into new ones. Asking over …..
