Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
Paid search marketing – impact on consumer purchasing? We are highlighting this Infographic as it gives some good tips on how to reach your consumers, their buying process and the mobile devices which they prefer to use. It’s from iAcquire who are …..
Clickthroughs vs View-throughs – when do consumers interact and purchase? Steelhouse carried out a research study, looking at various sources, to address the myth on ‘ view-through attribution’. Asked yourself the questions about the attribution of your digital marketing campaigns and which …..
Interview with Paul Cotton from K2uno on Tealeaf solutions We recently interviewed Paul Cotton, Managing Director of K2uno who are an advanced Business partner of IBM, specialising in applying Tealeaf CEM solutions to optimise the customer experience. One of their solutions is …..
Merchants Double Google Shopping Traffic between Q4 2012 and Q1 2013 May 2013 Update – continued growth in Google Shopping Traffic in the US Each quarter, CPC Strategy rates the top comparison shopping engines including Google Shopping, based on seller metrics such …..
Match personas, content changes and stages of the buying cycle to help you nurture your leads In my last post, Personalisation 101- How to increase customer engagement and conversion rates, I introduced the main types of personalisation available to make your …..
Could Google Hangouts on Air be the solution for your video platform? Videos are some of the trickiest marketing assets for companies to produce. They require a lot of preparation and are expensive to produce and market. Google Hangouts on …..
Why you need to jump on the Facebook Exchange Bandwagon right now In a previous post, Remarketing using Facebook’s Ad Exchange, we gave a quick briefing on Facebook Exchange. I looked at the basics of FBX, factors in choosing a …..
Global Advertising Trends by sector Value/Importance: [rating=3] Recommended link: Nielsen Adspend by Sector Quarterly survey Nielsen have published their quarterly survey results this month, to share their global findings on ‘ad spend’ by sector. You can download the full report …..
Examples of Email campaigns designed to maximise ROI 2012 has proven that email is very much still king; achieving the highest ROI compared to any other channel, as well as the following impressive stats from DC Financial Insights, 2012. 77% of …..
9 approaches to increase conversion through increasing visitor engagement Marketers spend a lot of time and resource in driving their target audience to their website. However this is when the real challenges of keeping the customer engaged, and on your …..
