Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
Reviewing the level of attendance for webcast and webinar events Webinars and webcasts are still a key tool of the B2B marketer. As you may know, Smart Insights use the BrightTALK webcast platform for featured Expert commentators and content partners. As …..
Which sites work best? Lead generating focused sites foster growth, but branding focused sites have their place Lead generating vs branding websites: Which is right for you? With the web well past the 20-year mark and it’s presence continuing to …..
The Truth about Video Email Marketing Look in your email inbox, and on any given day you’re likely to find several emails that feature videos. They can range from informational, educational to simply entertaining. But what is all the fuss about? …..
Planning your Responsive Web design You will have noticed that responsive web design has become a real buzz phrase in 2013. However, responsive design is not a new concept, in fact far from it. Making something that looks great on …..
The Email Marketing timeline It’s been 42 years since Ray Tomlinson sent the first ever email. The history of email itself is one thing, but the evolution of email marketing is quite another. Over the past 42 years, email (the …..
If User Experience (UX) is a no brainer then why isn’t it higher on the agenda? There are many tools and resources available to help us ensure that the user experience is improved; whether its enhanced through user testing, eyetracking research …..
New Nielsen research reviews investment and ROI from social media Nielsen have shared some recent interesting findings from their research on Paid Social Media Advertising 2013. 500 Digital Marketing and Media Professionals were contacted by phone and email, and asked for …..
Defining a structured approach for managing your online brand reputation When you are running a social media campaign, or even in your day-to-day monitoring and community management, you will, of course, come across both positive and negative mentions about your …..
8 hacks for common email tasks In the spirit of working smarter, not harder, here are eight tools that can maximize your email marketing efficiency. 1. Scope – Go behind-the-scenes of an inspiring email Have you ever wondered how that beautiful …..
The Facebook Studio 2013 winners for marketing creativity in different business categories This year, Facebook ran their ‘Facebook Studio Awards’ to highlight the brands who are leveraging Facebook well and executed creative marketing campaigns, without the use of paid advertising. …..
