Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
Are you using these quick wins for social media? A lot of businesses are now aware of the importance of building a community when it comes to social media marketing. Because of this, marketers are using more sophisticated strategies to …..
5 areas to invest in, to improve your online audience engagement Never in the history of marketing have methods changed so rapidly; the fluid nature of the Internet requires constant innovation and flexibility. While 2015 will bring plenty of changes in the …..
5 core elements for your content marketing strategy and best practices for content outsourcing According to Content Marketing Institute, more than 80% of B2B marketers and more than 70% of B2C marketers used content marketing for their online businesses last …..
Practical approaches to connect you with consumers The face of marketing looks entirely different from it did even a few years ago, and mastering the latest trends has become an ongoing struggle for marketers. But in the fight to stay innovative, …..
Diners are expecting Personalisation, Rewards and Discounts in return for their loyalty This research shows how Loyalty schemes and freebies can pay off for new restaurants or bars, and for established food and beverage companies focusing on customer retention. There are …..
Case study shows how digital tech and digital marketing techniques combined to boost visits to the Metro newspaper sites We’ve seen a lot of interest when we have written about how to apply growth hacking to marketing, so I thought this …..
An agency view on the Digital Marketing Trends for 2015 Last year, more and more marketers hopped onto online and social media marketing, they embraced data and social media platforms to connect, listen, and engage with prospects customers. Companies were setting …..
B2C product landing page discussion for Flaviar Flaviar gets a landing page makeover. Welcome to Round 3 of Smart Insights’ Marketing Fight Club, where you get 2 different expert opinions on the simplest way to boost sales for a real …..
New research on the importance of discount codes for retailers If any evidence is required that voucher codes are mainstream currency, then look no further than the success story of Mark Pearson founder of My Voucher Codes. Having identified US …..
Which SEO techniques will you be focusing on in 2015? SEO, or Search Engine Optimization, is an ever-changing, what’s-the-latest, keep-up-or-get-out business; this we know. Every year (and every week) seems to bring world-rocking changes to Google algorithms, what’s ‘in’, and what’s …..
