We've known ChatGPT holds huge interest for marketers since our first blog post on 'Using ChatGPT for marketing' gained 100,000 views within a month, thanks to a combination of social sharing and organic search; (it still ranks #2 for this term). Plus we’ve been keen to use it ourselves. 

How is this guide structured?

The cheatsheet is structured in the following sections:

• Introduction
• An A-Z glossary of ChatGPT features and techniques with tips and examples which you can check against those you currently use and could use in future.
• Marketing applications / use cases and examples of prompting:
  • Strategy and planning
  • Web copywriting
  • Email marketing
  • Search marketing
  • Social media marketing
• Tools - covering our recommended free and paid tools including ChatGPT alternatives

How did we create this list?

We believe that ChatGPT works best as a collaborative writing assistant to save time, but at the same time, produce better copy. Not simply as an automation tool for generating copy - you have to apply your own intelligence to improve its quality. 

We started by prompting ChatGPT to create the Glossary:

Prompt: “Write a glossary of terms for features and techniques for using ChatGPT titled: The A-Z of Prompting with ChatGPT for copywriters”. 

This was a great starting point, but didn’t include some of the less obvious, more advanced features of ChatGPT we wanted to pass onto you, such as custom instructions, templates, temperature and TLDR. So we took the original list, used Regenerate to get 26 more ideas and have added to it to with our own ideas to include some of the more advanced practical techniques marked by *.