Twitter Marketing

How NOT to use social media to communicate It’s confession time. At some stage or other I have probably committed most of these crimes while posting to social media. Some I still do on a nearly daily basis, although am trying to unlearn them. How do you score? 1. Using social media as a one-way broadcast communication

Leaked Email from Twitter reveal costs per follower Value/Importance: ★★★★★ Recommended link: Original post on the Drum Our commentary on the costs of Twitter advertising These are the costs revealed in the leaked email from Twitter’s ad sales department: Cost of $2.50 and $4 per follower $0.75 to $2.50 for each click, favourite, retweet or reply. Commitment to a minimum campaign spend

User features get serious enhancement Value/Importance: ★★★★★ Recommended link: Twitter video Our commentary on the New Twitter Twitter has unveiled a major redesign today which will be rolling out slowly. There are four key elements to the changes: New homepage timeline Better way to see anything related to you Interface for easily finding context for hashtags New user profile Is this all in Twitter’s

Which digital marketing specialists are most worthwhile following on Twitter to stay up-to-date on developments in digital marketing?

3 tools to find out the most popular and relevant topics Before we look at tools for finding the best hashtags for twitter growth, I thought it best to explain what a hashtag is (I still often get asked this when talking to clients): A hash tag is simply a way for people to search for tweets

More referrals from the t.co domain means you should check how you track Twitter within Google Analytics Importance: ★★★★★ Recommended link: The Next Web Our commentary on the New Twitter tracking Last week Twitter quietly changed it’s method of linking from tweets through to sites. It didn’t post it to its main blog but it was reported by The

Is Twitter the canary in the coal mine of customer relations? Despite the buzz surrounding it, Twitter is not the fastest growing customer service option out there. It"€™s understandable if people have that impression but the numbers don"€™t appear to back it up. According to a recent post by Diane Clarkson of Forrester data show the number

Update, June 2009 – see my review of O’Reilly Book on developing Twitter business strategy. Everyone is familiar with the rapid growth in followers of celebrities such as @stephenfry and @britneyspears on Twitter. As the chart from Twitter Counter shows there has been an acceleration in adoption in 2009 has celebs have used offline media to drive

This is a great question to ask since it’s easy to get lost in the accumulation of Likes and Follows. I’m not sure of how actionable this info-graphic is though it useful to ask the question. A few observations: 10% less of the youngest demographic in Facebook Facebook perceived to be the place to ‘friend a brand’ –

Using Tweetreach to find out your main influencers in Twitter I’m writing this post to share a neat, free tool which as it says in its strapline answers the question How far did your tweet travel? I’m prompted to write this summary since I was recently asking this question after Chris Soames, one of our Smart

Leaked Email from Twitter reveal costs per follower Value/Importance: Recommended link: Original post on the Drum Our commentary on the costs of Twitter advertising These are the costs revealed in the leaked email from Twitter’s ad sales department: Cost of …..

User features get serious enhancement Value/Importance: Recommended link: Twitter video Our commentary on the New Twitter Twitter has unveiled a major redesign today which will be rolling out slowly. There are four key elements to the changes: New homepage timeline …..

How NOT to use social media to communicate It’s confession time. At some stage or other I have probably committed most of these crimes while posting to social media. Some I still do on a nearly daily basis, although am …..

Using Tweetreach to find out your main influencers in Twitter I’m writing this post to share a neat, free tool which as it says in its strapline answers the question How far did your tweet travel? I’m prompted to write …..

3 tools to find out the most popular and relevant topics Before we look at tools for finding the best hashtags for twitter growth, I thought it best to explain what a hashtag is (I still often get asked this …..

Facebook releases new marketing advice for businesses Value: Recommended link: http://www.facebook.com/business Our commentary: In the first week of August, Facebook announced “Facebook for Business”. While this sounds like an attempt to compete with LinkedIn or Google+, in fact it’s just …..