Many companies are doing social media, but few have a strategy. We’ll show you how a strategy can help and what’s involved.
To celebrate the launch of our new social media strategy guide, Dave and I thought we’d share our top 21 tips to help with social media planning. We’d love to hear your thoughts from recent experience, too… This post follows on from the new research on how businesses use social media from the CIM we summarised
Social media strategyAnd what to do about it Social media is not a standalone skill-set, nor is it even a vocation in its own right. It’s a mindset, a set of specific tools and most importantly, it’s a process weaved into content and social media marketing. Our post showing the scope of Social CRM shows how social media marketing
Social media strategyThere’s more to social-email integration than share buttons We know from what happens in 60 seconds in social media that we love to share on social networks. This amplification is what makes social media so powerful. We also know that with so many social updates, getting cut-through with social media can be difficult. Step forward email
Email communications strategySocial media strategyTap into the potential of niche social media communities Social media marketing still represents a key opportunity for most of us, despite the hype that’s only been intensifying since 2009. You might feel you’ve missed the boat, that you should be doing more. Depending on your progress, your market and your competitors, this will hold true to
Social media strategyCase study: KLM’s ‘Meet & Seat’ initiative In the latter part of 2011, international airline KLM Royal Dutch Airlines announced its new ‘Meet & Seat’ programme. Participating passengers could view each other’s Facebook or LinkedIn profiles and use this information to choose who to sit next to during a flight. I always find it interesting to
Social media strategy6 key management issues to include within all social media strategies Social media marketing is now a mainstream business activity. The State of Social Report 2011 indicating that almost two-thirds of companies say they are now beyond the experimental phase, and are integrating social media efforts with other marketing channels and across business functions. This compares to just over
Social media strategyA new adoption framework for social media strategy There are now enough examples and evidence to know which social media marketing strategies and tactics work and which don’t. Enough for organisations to move beyond the baby steps of adoption that typify where about two thirds of the UK remain today. The board of directors is usually culpable The
Social media strategyExplaining the value and relevance of colleagues to social media Value: ★★★★★ Recommended link: McKinsey Quarterly – free report – no registration required The report presents a clear framework, based on expert interviews for four areas needed to manage social media marketing: Our commentary on a new McKinsey report Explaining the value of social media is a challenge for many
Social media strategyPresentation downloads Dave Chaffey has delivered several social media marketing keynote talks at events this year. The talks explain 7 Steps for creating an integrated social media strategy based around the Smart Insights Ebook of the same name. You can also download the free social plan summary ebook featured in the talks. IdejaX advertising Festival Croatia This includes new sections towards
Social media strategyHow Vision Express developed their social media marketing strategy In this case study, we talk to Kate Webb, the Online Marketing Manager at Vision Express. Kate talks about how they have developed a strategy and manage social media marketing across the Vision Express teams. Thanks for sharing your experiences, Kate! The response to the growing popularity of
Social media strategySocial media marketing gives new options for segmentation Since the 1950s, when the practice of market segmentation began, it has been the cornerstone of any marketing strategy. Accurately define your market segments and then the follow on activities of targeting …..
Customer segmentation/targeting Read more Social media strategy Read moreThe UK is 2 years behind with social media! Having spent two days at the UK Social Media World Forum recently it seems to me that UK industry remains roughly two years behind North America and many countries in the …..
Social media strategy Read moreExplaining the value and relevance of colleagues to social media Value: Recommended link: McKinsey Quarterly – free report – no registration required The report presents a clear framework, based on expert interviews for four areas needed to manage social media …..
Social media strategy Read moreHow to answer common objections about the value of social campaigns I was working with a business a few weeks ago that wanted some help with its social campaigns. Its latest campaign produced disappointing interaction levels. And, because of the …..
Social media strategy Read moreAre you dormant, testing, co-ordinating, optimizing or empowering? On Smart Insights, Paul Fennemore recently recommended his social media adoption framework which was popular, so I thought I’d alert you to a new approach to review social media maturity. Forrester have released a …..
Social media strategy Read moreFacebook releases new marketing advice for businesses Value: Recommended link: http://www.facebook.com/business Our commentary: In the first week of August, Facebook announced “Facebook for Business”. While this sounds like an attempt to compete with LinkedIn or Google+, in fact it’s just …..
Facebook Marketing Read morePlease let us know your comments on our Quick Guide to social media strategy. Tell us what you like, don't like or other ideas of what it should include. Thanks!
