Marketing innovation

12 digital marketing fundamentals to get right in 2012 At the turn of the year, it’s always worth reflecting on the opportunities and challenges ahead to help shape priorities for marketing. In a recent talk for AdTech London, I identified 12 marketing trends, available in the Slideshare embed at the end of the post. In this post I’ll highlight

What are the implications for marketing priorities? I was recently listening to an interesting talk by Dave Wieneke where he looked at the way brands need to change how they engage with consumers. One of the nuggets he shared, looked at the relative importance of company Facebook page visits against their main website visits. So I

Evaluating technology options for innovation in marketing – know your hype cycle I’m noticing a lot more innovation roles in larger organisations recently. It’s great to see companies investing in understanding technology and marketing trends to try to create a roadmap for prioritising and implementing innovative digital technologies for marketing applications. If you’re involved in digital strategy,

More predictions for marketing using digital technology platforms in 2012 Wow: it’s 2012. Now thoughts naturally turn to the future. What might this year hold for the world of Digital Marketing? Of course none of us knows for sure. The rapid pace of change and the accompanying opportunities and threats facing players in the digital/tech space

Are we too fond of shiny new technologies? I read this great post by Seth Godin, it coincidentally arrived as an alert in my inbox within minutes of my talking to a college about a guy (who knows a guy) wanting to run a campaign using a ‘new type of QR code’. Don’t get me wrong, I

A great infographic summarising the challenges we face today as marketers and consumers of content. How do you find this – exciting? or scary? I find it both – to be involved in such a dynamic area, but which presents huge challenges in being first and getting cut-through. Source What does this mean for our emarketing tactics. For

Apple’s Lion Operating System is the shape (or feel) of things to come… Apple are making a big deal out of the multi-touch gestures that allow you to manipulate the interface in their new desktop OS (Lion)  released this week. Lessons they’ve learnt from the iPad are rapidly impacting their other devices and software. Something Microsoft

Eight classic quotes showing how tough it is to trendspot I’ve just been scanning a useful thread started by Adam Cranfield on the excellent Linked In Web Managers group about the challenges web managers need to deal with today and I was struck by the relentless page of change and the need to test and innovate.

We"€™ve seen a lot of changes on the internet landscape and how people interact with content within it, mobile and tablet PC’s being obvious examples. On top of that there’s changing web standards, influenced by that changing technology. Things like HTML5 and CSS3 – as Mashable note, “more and more users are now able to

More predictions for marketing using digital technology platforms in 2012 Wow: it’s 2012. Now thoughts naturally turn to the future. What might this year hold for the world of Digital Marketing? Of course none of us knows for sure. The …..

12 digital marketing fundamentals to get right in 2012 At the turn of the year, it’s always worth reflecting on the opportunities and challenges ahead to help shape priorities for marketing. In a recent talk for AdTech London, I identified 12 marketing trends, …..

What are the implications for marketing priorities? I was recently listening to an interesting talk by Dave Wieneke where he looked at the way brands need to change how they engage with consumers. One of the nuggets he shared, looked …..

Are we too fond of shiny new technologies? I read this great post by Seth Godin, it coincidentally arrived as an alert in my inbox within minutes of my talking to a college about a guy (who knows a guy) …..

Apple’s Lion Operating System is the shape (or feel) of things to come… Apple are making a big deal out of the multi-touch gestures that allow you to manipulate the interface in their new desktop OS (Lion)  released this week. …..

What are the implications for marketing priorities? I was recently listening to an interesting talk by Dave Wieneke where he looked at the way brands need to change how they engage with consumers. One of the nuggets he shared, looked …..