How to grow your brand with an ambassador program

Word-of-mouth marketing remains one of the most effective tools at a company’s disposal; 74 percent of consumers identify word of mouth as one of their top points of influence. Rather than hoping word-of-mouth marketing occurs organically, many companies are taking matters into their own hands by creating brand ambassador programs. A brand ambassador program takes advantage of the passion of your most enthusiastic fans. By giving them exclusive benefits and the autonomy to carry your message to consumers, you can create a word-of-mouth marketing campaign that thrives for years to come.

Successful Brand Ambassador Programs

Lululemon

Lululemon does more than sell athletic gear. The company’s target audience is youthful, active, vibrant and hip, and its brand ambassador program reflects this. Lululemon’s brand ambassadors have the kind of lifestyle the company encourages, and they do so in a public way. In return, Lululemon rewards…

Why influencer marketing will go from strength to strength this year

If you thought influencer marketing was big in 2016, you thought wrong. At its core, Influencer Marketing is about to explode this year. This year, marketers are doubling down on their influencer marketing efforts, increasing their budgets to include the tactic as a strategic piece of their overall marketing mix. With newer types of marketing methods being introduced each day, influencer marketing is likely to stay in the limelight. A recent survey has it that around 84% marketers have at least one influencer marketing campaign planned for 2017. Simply put, the Influencer marketing is a type of marketing that focuses on using key leaders to drive their brand’s message to the larger market segment. In other words, it helps you concentrate on the central figures in marketing rather than focusing on marketing as a niche. These key leaders can be…

Chart of the day: 71% of luxury brands measure influencer success through web traffic

In recent years, using influencers to market products has become a core part of most brands marketing strategy. But now it has become a key strategy for some of the world's biggest luxury brands. The struggle for many luxury brands is being able to measure their return on investment, as it is hard to single its success down to just one influencer or product. One study asked both luxury and non-luxury brands how they measure the success of a campaign where influencers have been used as part of the strategy. 62% of luxury brands said that revenue generation is an important measure of success, whereas only 44% of non-luxury brands place value on revenue. For luxury brands 79% measure the success of influencer collaborations through web traffic generated. Although it is difficult to fully understand what impact influencers have, brands can measure many…

Your influencers need to be able to effectively represent your brand

Influencer marketing is more than a passing craze for brands. According to a recent eMarketer survey, 84 percent of marketers said they have an influencer campaign in the works that would launch within a year. When utilized correctly, influencers can help companies achieve immense returns without heavy startup investments. For every dollar companies spend on influencer marketing, they see $6.50 in revenue, according to another recent poll conducted by Tomoson. That doesn’t mean brands can simply throw money at an influencer, sit back, and watch the profits pile up, though. To execute a successful influencer marketing strategy, you have to understand how to identify effective influencers and make the most of their talents.

What Makes a Good Influencer?

When brands think about partnering with influencers, they usually think about macro influencers — big celebrities with millions of followers — not those micro influencers who have 10,000…

Launching a brand 'Snapchat Takeover'

Snapchat now has over 130 million daily active users and is growing rapidly. Snapchat is popular with users of 20s and under, so potentially, it's a great way to reach younger consumers as it's offering grows more mature. Top influencers on Snapchat are able to get 300,000-400,000 views on a post on their story.

What is a Snapchat takeover?

A Snapchat takeover allows a brand to reach a large larger audience than would otherwise be possible. It works by a brand letting a popular 'Snapchatter' or other social media influencer/celebrity take over their branded Snapchat for a day or just a few hours. During this time the During this time, the influencer directs their followers to watch their takeover on the Brand's Snapchat, thus referring a large volume of traffic. It's a novel tactic and has proven effective for the big name brands that have tried it, like McDonalds, Disney…

3 ways that less influential influencers can help your business

Influencer marketing often focuses on harnessing major influencers who have the highest reach and authority. Such campaigns are on the rise, as we highlighted in this recent article, 84% of marketers said they would launch at least one influencer campaign within the next twelve months. Yet, collectively, other influencers can be important as advocates or detractors. Whether its fans mentioning your brand on Twitter, colleagues sharing your articles on LinkedIn, or disgruntled customers posting negative reviews, influencers are everywhere. And whilst you can’t control what the public say about you, you can engage with individuals who are your biggest fans and ensure that your customers hear their voice. The first question you might be asking is, do influencers really matter? Does your business really need them? Here are 3 examples that illustrate the difference you can make by harnessing influencers who aren't necessarily important by…

5 Ways to Increase Your Conversion Rates with Micro-Influencers

Does size really matter? When it comes to influencer marketing it does, but not in the way you think. Influencers with a smaller following tend to have a much bigger impact on conversions. They’re called micro-influencers. And although they have fewer followers than top influencers and celebrities, their reach extends to a highly-relevant, targeted audience that is more likely to buy your product. In this post, you’ll learn all about micro-influencers, and how you can work with them to boost your conversions.

A Closer Look at Micro-Influencers

Micro-influencers, as their name suggests, are influencers who have a relatively small following compared to other influencers. There is no exact number of followers to define these influencers, but some general qualities can be outlined. According to Mavrck, they are “everyday consumers” with a following size of 500-5,000 people. Based on this definition, micro-influencers are like regular people, just…

The Art of Listening: Put your Influencers’ Needs Before Your Own

Today there are over two billion active social media accounts worldwide, growing by 12 percent in the last 12 months. For all the media hype that still surrounds the world of social networks, there is one thing people have come to accept: it’s not going anywhere. Virtual networks are built on the illusion that everyone likes everyone, and everyone can be “friends.” However, what is truly needed in order for people to build meaningful relationships with each other is the synchronicity of shared experience. That’s because no matter how “friendly” your interactions may be, they are not in person. One challenge organizations often encounter in implementing influencer marketing programs is taking those first few steps to engage with influencers. There’s often this moment of fear that you might not be following best practices, offending someone, saying the wrong thing –…

Practical ideas and tools to improve influencer marketing

Ever wondered why Dr. Phil bears an influence over its audience? The simple answer is because he was able to impose his knowledge and expertise in psychology through an effective medium. There may be better doctors than Dr. Phil. However, the fact that he was featured on Oprah, whose show reaches out to millions of viewers on a regular basis, gives him an edge over other practitioners. As more people hear his advice to his patients and the fact that Oprah vouches for his expertise quickly made him an influential psychologist.

The anatomy of influence

There are lots of things marketers can learn from Dr. Phil as an example of influencer marketing. Being knowledgeable about a particular subject does not automatically make you an online thought leader. Moreover, writing comprehensive and high-quality posts about your…

Use these tools to speed up your influencer outreach

These tools are especially useful for content marketers who are regularly producing content and need a structured and scalable way of managing their outreach efforts. They help to identify the types of site and key people within your niche that may link to or share your content in order to help amplify your message. Tools such as Kred, Klout and Followerwonk (Twitter specific tool) focus on assigning scores to online users, surfacing those who are likely to be most influential for your given content, search or topic.

Why are these tools important to digital marketers?

They help digital marketers to identify, analyse and contact relevant PR, blogger and other key influencer contacts, usually with the aim of creating backlinks or sharing content. [si_guide_block id="27934" title="Download Expert Member resource – Influencer outreach guide" description="Engage influencers…

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