Online business and revenue models

Selecting the best revenue options for Internet startups I’m often contacted by site owners with an idea for a new site who are trying to work out how much revenue they’ll be able to raise depending on the number of visitors to their site. There’s no simple answer to this, but to help, several years ago I

A summary of Amazon’s business strategy and revenue model I’ve used Amazon in my books for over 10 years now since many companies, from startups and small businesses to large international businesses, can learn from their focus on the customer and the approach of using technology and analysis to improve results. It consistently outperforms other companies

What do you think is the best, i.e. most useful marketing model? I’m a fan of using practical models for marketing since I think a good simple model gives us a framework to assess how we’re doing things now compared to our competitors and planning marketing strategies for the future. Simple frameworks are also great to help

A summary of Amazon’s business strategy and revenue model I’ve used Amazon in my books for over 10 years now since many companies, from startups and small businesses to large international businesses, can learn from their focus on the customer …..

What do you think is the best, i.e. most useful marketing model? I’m a fan of using practical models for marketing since I think a good simple model gives us a framework to assess how we’re doing things now compared …..

Selecting the best revenue options for Internet startups I’m often contacted by site owners with an idea for a new site who are trying to work out how much revenue they’ll be able to raise depending on the number of …..

Are you a Creator, Critic, Collector, Joiner or Spectator? If you’ve not seen Forrester Technographics tool before you are missing a treat. Showcased in the book Groundswell, Technographics is Forrester Research’s methodology for surveying customers. Its similar to segmenting by demographics …..

How do you build long-term relationships with customers using online media? “Open conversations generate loyalty, sales and most of all, learning… for both sides”. Seth Godin Achieving engagement with a customer or fan base is not so much about tactics …..