The content marketing matrix [new infographic]

Generating ideas of content types to engage

We’ve had this graphic on a Post-It note in our office for months; it’s a natural follow-on from our inbound marketing funnel infographic.  We created it to help your own brainstorming on content ideas to engage customers and encourage sharing.

Though we’re fans of Eloqua’s Content Grid, which inspired this, we think it’s a little too ‘B2B’ orientated, and their v2 is pretty complicated.

Our matrix, is structured to help you think through the dimensions of different content based on how your audience might think and what you’re trying to achieve as a business. What will work where your audience are more or less impulsive or rational? What does that mean for content creation and marketing goals? Depending on the quadrant(s) that you feel drawn to for your audience, it offers a starting point for your ideas generation.

When reviewing the potential of each content type, you should also think about its potential to attract inbound links to your site to help with SEO.

We’ve grouped our previous infographics as a free download if you’d like to print or view enlarged versions.


We hope this new infographic adds a fresh perspective to your content marketing. As always, we’d love to know what you think.

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