Review your use of Marketing Technology to deliver competitive advantage for your business

Move from 'Random' Acts of Technology to create a structured Martech roadmap

Marketing technology offers fantastic opportunities to grow your business using 'cloud services'. Yet with thousands of competing vendors it can be difficult to know which are the best solutions to form the 'martech stack' for your business.

To help simplify your decisions about technology and create a long-term roadmap, Smart Insights offers members a range of resources to help you review your current and future use of marketing technology. These are structured around our RACE planning framework for the customer lifecycle, so it helps you take martech decisions based on marketing and customer communications needs.

Our resources will also help you define the best marketing technology stack; the combination of different software services or tools used to run all marketing operations including customer acquisition, conversion, retention, team communications and to deliver market insight and reporting.

Learn the best combination of martech to support ALL your marketing activities

Why Smart Insights?

Because global brands like 3M, GlaxoSmithKline, HSBC, HP, Microsoft and Vodafone—AND thousands of digital marketers and business owners—trust
Smart Insights to optimise their Marketing Technology and Innovation. Many have grown their business—by over 50%—using the strategies revealed on this page.


Free resources including Search, Social and Email marketing templates that you can start using today

Start improving your Marketing Technology and Innovation now with our FREE Essential Digital Marketing Tools 2017

  • Learn the 30 essential martech categories
  • Get recommendations on the top 5 solutions in each category
  • Perform a 'gap analysis' of your martech against 'best-in-class'

PLUS: as a FREE Basic Member, you'll also get these bonus resources;

  • 18 other actionable templates and guides, written by experts in digital marketing.
  • Benchmark your current capability in Marketing Technology and Innovation-and 9 other essential areas of digital marketing-using our unique interactive Capability Assessment tool.
  • Improve your skills by doing the first lesson in each of our 10 e-learning courses for free.
  • Get personalised answers to your most urgent questions fast - by joining our online community of over 130,000 marketers
Get your FREE Basic Membership NOW
including instant access to the Essential Digital Marketing Tools 2017 (and all bonus resources)

Expert Membership—for those who are
serious about FAST growth

Review your marketing technology stack and your innovation roadmap

Want amazing results as quickly as possible? Start here with Expert membership

With competing technology solutions from thousands of vendors, it can be difficult to understand the options for creating a future-proofed martech stack. This toolkit offers you the opportunity to audit your martech investments through mapping the categories of marketing technology against your marketing communications requirements using the Smart Insights RACE planning framework.

The toolkit also offers recommendations on the marketing applications of cutting-edge technologies such as Artificial Intelligence, Machine Learning and Predictive Analytics. There is a lot of media hype about these, so we focus on practical applications which are relevant for businesses today including sector reviews for retail, travel and financial services.

This toolkit will support you in these essential marketing technology and innovation activities:

  • 1. Create a long-term martech roadmap
  • 2. Review options for creating ‘single view of customer’
  • 3. Assess the relevance of Artificial Intelligence applications to your business
  • 4. Evaluate Return on Marketing Technology (RoM)

Armed with our Marketing Technology and Innovation Toolkit, the world’s top marketers use our unique approach to develop winning Marketing Technology and Innovation strategies.

Marketing Technology and Innovation Toolkit

Includes templates, ready-to-use strategy documents, step-by-step guides and resources that will help you create optimized strategies that deliver HUGE results.

  • Marketing Technology
  • Marketing technology and media innovation guide 2017

    About this guide

    The guide starts by covering management techniques to assess the importance of tech trends by looking at:

    • Scenario Planning
    • Impact Probability Matrix
    • Gartner’s Hype Cycles

    What’s inside?

    The technologies covered in the guide are:

    • Virtual Reality
    • 360 Video
    • Chatbots
    • Augmented Reality
    • Geo-location
    • Internet of Things
  • AI and Machine Learning for Marketing

    About the guide 

    The guide aims to help businesses of all sizes embrace Machine Learning to benefit marketing efforts. All businesses can use widely available technology to improve their marketing. The guide explains why, how with an actionable and practical approach.

    What’s inside the guide?

    The guide is structured into the following sections:

    • Introduction
    • Artificial Intelligence Applications for Marketing
    • Machine learning for Predictive Analytics
    • The business potential of applying machine learning to predictive data analytics
    • The fundamental Principles of machine learning
    • Common mistakes when using machine learning
    • Planning an Artificial Intelligence or Machine Learning Project
    • Case Study: Propensity modelling of Smart Insights’ leads
    • Machine Learning & AI across the customer lifecycle – Applying RACE to machine learning techniques
    • Summary
  • Marketing Technology Selection Guide

    As marketers today, we’re fortunate to have a huge number of free and low-cost tools to give us insight about our customers, competitors and market. These online services also help us compete by enabling our businesses to communicate with our audiences with automated, relevant real-time communications integrated across desktop and mobile and digital plus traditional marketing channels!

  • Marketing Innovation
  • Retail E-commerce marketing trends 2016-2017

    Structured on the RACE framework, this guide explores the latest E-commerce marketing trends looking ahead to 2017. From the latest social media, content marketing and user experience trends, we explore what E-commerce marketers need to be thinking about throughout 2017.

  • Financial Services Marketing Trends Guide 2017

    In this guide we examine the key trends, customer behaviours and new digital innovations which are shaping the future of the Financial Services (FS) sector. This guide has been produced to share examples of the latest trends used across the digital spectrum to improve conversions, user experience and to explore the latest digital marketing trends. You can use this sector specific guide to enable you to inform your digital strategy and keep up to date with unique trends which will shape future investments.

  • Travel ecommerce marketing trends 2016-2017

    Our specialist marketing trends resource for the travel sector will help you keep you up to date with whats going on in the world of travel marketing, so you benchmark and keep up. The online guide is full of examples case studies and metrics to help you drive your travel marketing forward.

The Marketing Technology and Innovation toolkit is included with Smart Insights Business Expert Membership-the secret
weapon behind the world's most savvy marketers.

So why wait? Try it today and take your results to the next level.

Learn more about Business Expert membership and
download the Marketing Technology and Innovation Toolkit

Instant access. Try it RISK-FREE

As a Business Expert member, you also get access to
these related Toolkits (and others too)

Marketers just like you have grown their business by over 50% using these exclusive resources: