69% of customers are 'concerned' with their data on IoT devices

[si_guide_block id="99357" title="Download Premium Resource – GDPR briefing guide" description="Our round-up of the best guidance on the latest European Union data protection and privacy legislation and how it affects you and your business Are you ready for the GDPR? The GDPR (General Data Protection Regulation (Regulation (EU) 2016/679) comes into force in all 28 countries in Europe on 25th May 2018. It has been agreed by the EU in this directive and how it must be implemented to remain compliant differs according to interpretation in different countries."/] This infographic from Gigya, shows the results of their most recent survey exploring privacy and personal data issues. It is interesting that with the latest changes to GDPR, soon to be enforced 25th May 2018, many consumers don't trust brands with their personal information. 69% of respondents are concerned with their personal data on…

Create an inbound marketing strategy that facilitates lead generation and sales

Marketers who have learned the inbound methodology are already familiar with the complexities that are involved in formulating a holistic inbound marketing strategy. The starters in inbound marketing may know the concept and the components; however it becomes inevitable to get a pathway that leads to smooth execution of the campaign. The list of The list of questions goes on when you decide to build a marketing plan – what to do, how to prioritize, what will work for your business model and how to implement the proper infrastructure, tools, and technology to facilitate lead generation via inbound. A robust plan could only help in differentiating between an amateur and master campaign. Only 68% of marketers believe their marketing strategy is effective.

[si_guide_block id="47577" title="Download Business Member Resource – B2B Inbound Marketing Workbook" description="The aim of this workbook is to provide B2B…

How much your cost per click should be for a #1 advert position, according to your industry

A question that is becoming increasingly common for business owners. “How much does it cost to advertise on Google?” A perfectly simple question with a not so simple answer. As you’re probably aware, the keywords you use in your campaign have various costs associated with each click. So when estimating a sensible Adwords budget for your new campaign, without using Google’s Keyword Planner as a rough guide, (emphasis on rough), you may not know where to begin. In this post we’re going to focus on the Google Search Network as this is often the starting point for businesses when they begin digital advertising. We’re going to look at Google’s estimates for what the average cost per click is for the top 10 online industries in the UK and how you can reduce these costs significantly.

What does…

Do you work in SEO? This infographic maps out the skills you need to develop

SEO combines such a huge range of skills it is tricky to know where to start when looking to enhance your abilities. For those people looking to make a career in SEO, they need to make sure they're covering all bases and not neglecting any areas of their skills. If they focus entirely on outreach, they might lose some of their technical expertise, whilst if they do nothing but look at analytics all day they won't be building links. If you're looking to move up the career ladder an exec to a manager to a departmental head, then check out this infographic to see what skills you'll need to focus on most at different stages. If you're interested in developing your digital skills more broadly, did you know we have a free research report on digital marketing…

How B2B marketers can deliver compelling content journeys to keep a buyer's attention

Did you know 775,000,000 customers visited an IKEA store last year? How can we take the success of IKEA and their journey through home decor and meatballs and apply this to B2B content marketing? Easy - think about everything IKEA do right and apply it in your own unique way! For instance, consider these key approaches to B2B content marketing from IKEA's layout: Package related assets together Let prospects preview content before filling in a form Provide a one-way logical pathway (this allows more time, and money, spent on your product/service) Ikea's floor arrows direct you in your shopping journey, B2B marketers need to consider the sequencing flow and whether content (products) are aligned with the buying journey. And, as a modern marketer, you rely on content to fuel your funnel and generate qualified demand. But what if you could turn…

How mobile devices are serving a wide range of consumer needs

We all know that the majority of web traffic is now on mobile devices, and consumers around the world are using their mobile devices for a wide range of tasks, including the all-important task of making key purchasing decisions. But how does the use of mobile vary when it comes to fulfilling different needs? And how does the use of mobile vary between countries? It is important marketers understand the answers to these questions, so they can understand how best to reach and connect with their target audience. This infographic from ComScore can help you understand how consumers are using different mobile technologies to fulfil various needs. …

How you can get more bang for your buck on Google shopping

The truth is competing in Google Shopping is hard, but if you are a retailer it is fundamental to success online, considering that more advertising spend is now spent on Google Shopping than Google Search in the USA.

[si_guide_block id="5750" title="Download our recently updated Premium Member Resource – Successful SEO Guide " description="This guide is one of our most popular and rightly so. If you get it right, SEO can be a fantastic, relatively low-cost way to drive quality visitors who want to do business with you to your site."/]

There are 7 main strategies that you can implement to maximize your success on Google Shopping.

First, segment your campaigns by branded and non- branded search queries. You will find that performance will vary considerably between the two so it's important to change your bids…

Pre-flight checklist for email campaigns

Sending an email campaign can be a nerve-wracking experience for any marketer. There can be questions, doubts, and even a little fear running through your mind before you push send. Do all the links work? Are there typos that were missed? Will readers be engaged and respond to the email? Proofing and editing are a must, of course, but is that enough to ensure you haven’t overlooked anything? Sometimes you spend so much time looking at an email you miss the little details. And with email marketing being an important strategy for any business, it’s crucial that each email sent be the best possible. To help alleviate this sending fear and also avoid the most common email errors, Campaign Monitor is happy to share this email campaign preflight checklist. It covers each part of an email, like…

Planning for GDPR Compliance – Are you ready?

The General Data Protection Regulation (GDPR) comes into force on May 25th 2018 and triggers the most significant changes to data protection law in two decades. It is essential for businesses and individuals to be prepared as failure to comply may mean stiff penalties for some breaches. The team at SmartSurvey (the UK’s leading online survey provider) have put together a new infographic and a GDPR Compliance Checker to help you find out how well prepared you are or if you still have some issues that you need to consider.

GDPR infographic – download

Mo Naser is an industry expert in the field of online survey…

What is the current state of Email Marketing?

Email Marketing is one the most effective techniques for digital marketers, so keeping up- to-date with the latest trends in the industry is super important. Our recent research on the State of Email marketing in 2017 with partners GetResponse showed how marketers rate email marketing and looked at the email marketing techniques they were using. If you want to know what types of emails marketers are most likely to use, how they are tracking their effectiveness and what click rates and open rates they are getting, then look no further than our new state of email marketing infographic, created by JBH. Thanks to JBH for creating this infographic.…

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