Keep up with the latest changes in digital marketing by taking a look at some of the most important blogs, news, updates and resources from the last month.
Need to know about the latest changes that matter in digital marketing? Here, Dr. Dave Chaffey of Smart Insights gives his personal assessment of the most significant changes this month.
The McKinsey 7S model is a useful framework for reviewing an organization’s marketing capabilities from different viewpoints. Developed by Tom Peters and Robert Waterman during their tenure at McKinsey & Company in the 1970s, this model works well in different types of business of all sectors and sizes, although it works best in medium and large businesses.
So, Mark Ritson believes it’s time to shut down digital marketing teams for good. I disagree. Why? For the simple reason that for businesses to compete, digital marketing demands excellence in specific digital skills, which are integrated throughout marketing.
Video is a highly effective form of content and its popularity has gone hand-in-hand with the rise of social media. Despite the fact that so many of us consume online videos on a daily basis, many marketers still aren’t using video as part of their digital marketing strategy or aren’t seeing the best results.
To maintain visibility of your brand and grow engagement with your online audiences you need to keep on top of the latest features and algorithm updates big five technology platforms, that's Google, Facebook, Twitter, LinkedIn and YouTube. These platforms innovate relentlessly, with new changes daily. We monitor these and here alert you to the changes that really matter so you can assess the relevance of these to you.
Google is bringing in the click share metric to Search campaigns in order to provide marketers with a better overview of how their text ads are performing. The change will show you how many clicks an ad received compared to the number of times Google estimates it could have been clicked.
The latest small changes to Twitter don’t really affect the functionality of the social media platform, but they’re worth noting as Twitter is obviously experimenting with different elements.
We're keen to help by answering your questions, so anything that's bugging you do ask via our Facebook Members' Group or your preferred social network. Here's the pick of the Q&A for this month - do get involved and share your expertise too!
Any recommendations for account-based marketing activities for disengaged prospects?
Looking for new ideas for event marketing nurture campaign (the event is a trade show).
We want to run lead gen campaign pre-event and then post event- ideas for nurturing prospects sales bring in.
Overall goal: lead generation and nurture.
To keep Smart Insights members at the cutting-edge of digital we update our content each week as new resources or updates to existing guides, templates or training modules.
