Quick Wins

Auditing and improving mobile website effectiveness

The focus of this Quick Win is to see how you could use Google Analytics data to create custom reports and assess your mobile site’s effectiveness.

The focus of this Quick Win is recommendations on using Google Analytics data to assess and improve your mobile site’s marketing effectiveness.

It is useful to remember that with any analysis with data is only one side of the story. You will always need to layer the voice of the customer because data is a proxy for people – it will not tell you the ‘how, why, where, what’. To see the full picture, you will need to look at survey data, UX tests, and review mining.

What will I learn?

  • Ideas and questions to review your site from a user perspective
  • How to understand engagement, journeys and conversion of audiences from different devices
  • How to dig into the reports with segments to see show how users found your site, what they did, and if they enjoyed their experience
  • How to use custom reports to make the case for change based on your analysis

How it this Quick Win structured?

This is structured into four videos:

  • Part 1: Understanding what makes a good mobile site
  • Part 2: Understand your users
  • Part 3: Digging into audience data
  • Part 4: Showing your data

About the author

Jill Quick, a digital marketing trainer and co-founder of The Coloring in Department. A candid and experiences marketer who loves to teach you not just how to ‘get’ digital marketing in theory, but how to actually DO it.

Individual
Business

Access this Quick Win now

Learn more

Individual and Business members get full access to this and 41 other quick wins.

Already an Individual or Business member?
Login here

Auditing and improving mobile website effectiveness



Get Access to Quick Wins


What are Quick Wins?

Actionable, step-based marketing techniques to get fast results

Each Quick Win gives you a series of practical steps to follow to achieve improvement. Learn why the technique is
important, how to achieve it, and what results to expect.

A checklist approach means you can save your progress and return to where you left it at any time.

Each Quick Win is supported by video and guides from our 20 comprehenisve marketing toolkits - which are also included as part of membership.

Downloadable worksheets for each Quick Win allow you to apply the win to your business as you learn.

Explore our other Quick Wins

Marketing moves fast, so we add or update Quick Wins every month. And they're all exclusively available to our
Individual and Business members

...plus over 150,000 consultants, agencies, entrepreneurs and SMB's in over 100 countries.

Why wait? Start improving your marketing today

Join as an Individual or Business member and get full access to all current and future Quick Wins, as well as access to world beating collection of marketing toolkits.

Individual membership

All the essentials for one person

10 essential toolkits
For use by one person only

Digital Marketing Strategy
Marketing Campaign Planning
Content Marketing
Digital Experience Management
Email Marketing Automation
Search Engine Optimisation
Social Media Marketing
Google Analytics
Google Adwords
Marketing Strategy & Planning

LEARN MORE

Business membership

Unlimited use for your business

10 essential toolkits
For use by your company

10 Business only toolkits
Comprehensive e-learning

Digital Marketing Strategy
Marketing Campaign Planning
Content Marketing
Digital Experience Management
Email Marketing Automation
Search Engine Optimisation
Social Media Marketing
Google Analytics
Google Adwords
Marketing Strategy & Planning
+
Agency Growth and Management
Branding for Business
Business-to-Business Marketing
Ecommerce / Retail
Integrated Lifecycle Marketing
Managing Digital Marketing Teams
Managing Digital Transformation
Managing International Marketing
Sector Technology Innovation
Startup and Small Business
+
Comprehensive e-learning

LEARN MORE