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Digital Marketing Essentials 3 July 2015

Your weekly members' Enewsletter View this email in your browser
Smart Insights

Digital Marketing Essentials for 03 July 2015

Hi [First Name],

How much thought do you give to your welcome emails for new subscribers? We believe they often don't get enough thought given that they will often get the highest open and clicks rates as they're the first emails you send to new prospects or customers. A sequence of welcome emails to engage and nurture subscribers will work better than the single autoresponse which is often still used. We think they're the 'unsung heros' of Email Marketing, so to help Expert members improve their welcome sequences we have a new practical guide showing how to improve Welcome sequences and to inspire readers we have a new post from our blog editor, Rob, showing examples for 6 different types of welcome emails.

There are no major platform changes to alert you to this week, so in our other recommended articles we look at best practices and trends across a range of techniques including Native Advertising to influencer outreach and the impact of Smartwatches on email marketing.

Finally don't miss the new Social Lookbook Download from our Content Partners Marketo to help you review the look of your social media company pages.

We hope you have a great weekend!

Dave Chaffey and The Smart Insights team

Partner's message

See How Big Brands are Being Creative on Social!

A picture means a thousand words on social, and today’s marketers have to hit the right notes to get heard through all of the noise on each channel. That’s why we have compiled a collection of our favourite social visuals, profiles, and advertising. We are highlighting social profiles that are creative, inspiring, and beg to be shared!

Social media lookbook

Download this Social Lookbook to explore top brands' social profiles and examine why they are effective. The examples will cover:

  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest
  • Instgram
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New Expert member resource

Email Welcome Guide

email welcome guide
This practical guide and the companion contact strategy spreadsheet uses examples and best practice tips to show how companies can enhance their email marketing program through the use of welcome and onboarding emails.
Download Now

Featured articles and alerts for this week


Plan

Create actionable strategies

Reach

Develop awareness and increase site visits

Act

Encourage interaction and generate leads

Convert

Increase conversion to sale

Engage

Improve engagement through social media, email marketing and ECRM

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