Hi [First Name],
How much thought do you give to your welcome emails for new subscribers? We believe they often don't get enough thought given that they will often get the highest open and clicks rates as they're the first emails you send to new prospects or customers. A sequence of welcome emails to engage and nurture subscribers will work better than the single autoresponse which is often still used. We think they're the 'unsung heros' of Email Marketing, so to help Expert members improve their welcome sequences we have a new practical guide showing how to improve Welcome sequences and to inspire readers we have a new post from our blog editor, Rob, showing examples for 6 different types of welcome emails.
There are no major platform changes to alert you to this week, so in our other recommended articles we look at best practices and trends across a range of techniques including Native Advertising to influencer outreach and the impact of Smartwatches on email marketing.Finally don't miss the new Social Lookbook Download from our Content Partners Marketo to help you review the look of your social media company pages.
We hope you have a great weekend!
Dave Chaffey and The Smart Insights team