Digital Marketing Essentials 26 June 2015

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Digital Marketing Essentials for 26 June 2015

Hi [First Name],

This week we've been taking a look at planning for Digital Transformation on the blog with this new article by Annmarie Hanlon advising on structuring digital marketing teams and we have a major update to our Digital Marketing Plan Workbook - this now has a clearer structure showing the 5 X 5 essential digital marketing RACE Planning activities businesses need to work on for Digital Transformation.

I've also been looking at how interest in Digital Marketing vs Internet Marketing vs Emarketing has varied over the years prompted by a new update to Google Trends - which now offers useful new insight.

From our other articles this month I recommend the practical advice on using Trello for Marketing (a tool we love), Understanding TF*IDF for SEO, Landing Page optimisation and a download on measuring and tracking emails from content partner GetResponse.

We hope you have a great weekend!

Dave Chaffey and The Smart Insights team

Partner's message

Measuring and tracking Email Results

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Measuring and Tracking Emails

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Updated Expert member resource

Digital Marketing Plan Workbook

It can be difficult to know where to start when creating or updating your digital strategy. Our workbook gives you a tried-and-tested structure based on the Smart Insights RACE Planning framework.

Our digital plan workbook is designed to help you define a digital marketing strategy as quickly as practical by filling in blank templates in Word format.

Download Now

Featured articles and alerts for this week



Create actionable strategies


Develop awareness and increase site visits


Encourage interaction and generate leads


Increase conversion to sale


Improve engagement through social media, email marketing and ECRM

Members Community

How to use canonical tags to take care of duplicate content: Case Study of an E-Commerce site.

View Answers or Reply

Expert Membership

Templates to create your own plans and campaign

Guides covering strategy and the latest best practices

Online training courses to learn at your desk



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