Hi [First Name],
This week we've been taking a look at planning for Digital Transformation on the blog with this new article by Annmarie Hanlon advising on structuring digital marketing teams and we have a major update to our Digital Marketing Plan Workbook - this now has a clearer structure showing the 5 X 5 essential digital marketing RACE Planning activities businesses need to work on for Digital Transformation.
I've also been looking at how interest in Digital Marketing vs Internet Marketing vs Emarketing has varied over the years prompted by a new update to Google Trends - which now offers useful new insight.
From our other articles this month I recommend the practical advice on using Trello for Marketing (a tool we love), Understanding TF*IDF for SEO, Landing Page optimisation and a download on measuring and tracking emails from content partner GetResponse.
We hope you have a great weekend!
Dave Chaffey and The Smart Insights team