Learning Paths

Improve digital customer experience

Learn how to review and improve the effectiveness of digital experience, focusing on how website experience quality can be improved to encourage customer engagement and loyalty

Module purpose

Improving engagement and loyalty with your brand requires continually improving and optimizing your digital experiences across customer touchpoints.

This module will show you how to review loyalty drivers to help you improve your overall digital experience and how to measure and monitor customer engagement and sentiment.

How is the Learning Path structured?

  • Objectives
  • The need for continuous improvement
  • Digital Experience Governance
  • Customer engagement
  • Net Promoter Score
  • Improving digital experiences
  • Voice of the Customer
  • Summary

Learning Objectives

  • Understand the elements of digital experience that need to be reviewed to improve loyalty
  • Define a process for evaluating and improving digital experiences

Business membership badge icon Any Paid Membership is required
Toolkit illustration

This module is in the Google Analytics 4 Learning Path

View Learning Path

Membership options include access to Learning Paths and much more.

Membership Options Already an Learner/Starter/Pro member?
Login here

What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

Learning Path checklist illustration

Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

Learning Path video illustration

Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

Learning Path worksheet illustration

Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

Smart insights logo