Improve digital customer experience
Learn how to review and improve the effectiveness of digital experience, focusing on how website experience quality can be improved to encourage customer engagement and loyalty
Improving engagement and loyalty with your brand requires continually improving and optimizing your digital experiences across customer touchpoints.
This module will show you how to review loyalty drivers to help you improve your overall digital experience and how to measure and monitor customer engagement and sentiment.
How is the Learning Path structured?
- The need for continuous improvement
- Digital Experience Governance
- Customer engagement
- Net Promoter Score
- Improving digital experiences
- Voice of the Customer
- Understand the elements of digital experience that need to be reviewed to improve loyalty
- Define a process for evaluating and improving digital experiences
This module is in the Google Analytics Learning PathView Learning Path
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