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Learning Paths

Improve digital customer experience

Learn how to review and improve the effectiveness of digital experience, focusing on how website experience quality can be improved to encourage customer engagement and loyalty

Module purpose

To improve engagement and loyalty for digital services requires time to be put into research to review satisfaction.

This module will show you how to review loyalty drivers to help you improve the digital experience in the context as part of the overall brand experience.

How is the Learning Path structured?

  • Objectives
  • The need for continuous improvement
  • Digital Experience Governance
  • Customer engagement
  • Net Promoter Score
  • Improving digital experiences
  • Voice of the Customer
  • VoC Example
  • Summary

Learning Objectives

  • Understand the elements of digital experience that need to be reviewed to improve loyalty
  • Define a process for evaluating and improving digital experiences

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This module is in the RACE Practical Digital Strategy Learning Path

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Starter members get full access to this and 8 other Learning Paths.

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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