Improve digital customer experience

Learn how to review and improve the effectiveness of digital experience, focusing on how website experience quality can be improved to encourage customer engagement and loyalty

Module purpose

To improve engagement and loyalty for digital services requires time to be put into research to review satisfaction.

This module will show you how to review loyalty drivers to help you improve the digital experience in the context as part of the overall brand experience.

How is the Learning Path structured?

Objectives
The need for continuous improvement
Digital Experience Governance
Customer engagement
Net Promoter Score
Improving digital experiences
Voice of the Customer
VoC Example
Summary

Learning Objectives

Understand the elements of digital experience that need to be reviewed to improve loyalty
Define a process for evaluating and improving digital experiences

Starter Membership is required

This module is in the RACE Practical Digital Strategy Learning Path

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Starter members get full access to this and 8 other Learning Paths.

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