By Dave Chaffey 02 May 2024 How to use Standard Operating Procedures (SOPs) for marketing Do you, or your organization use SOPs for digital marketing activities? You may not have heard of SOPs, since the technique seems to be more widely used in the US and in markets where the sales process is more technical …..
By Dave Chaffey 01 May 2024 Global social media statistics research summary May 2024 Our compilation of the latest social media statistics of consumer adoption and usage of social networking platforms Social networks have transformed marketing and, as this post shows, their popularity is still growing in our latest global social media statistics research …..
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By Jill Quick 08 Mar 2017 10 Business-to-business marketing mistakes Learn best practices for B2B marketing by avoiding these mistakes
By Dave Chaffey 25 Apr 2024 How to structure an effective campaign plan to win more customers What are the six essential parts of a campaign planning template? Today’s marketing campaigns are complex since they need to reach and engage audiences across a range of digital and traditional channels as shown by our RACE growth system visual. …..
By Simon Swan 23 Apr 2024 Creating an integrated marketing strategy with the RACE Framework Why use a framework to create an integrated marketing strategy? I believe that implementing a digital marketing strategy framework to follow is essential to ensure the success of your integrated marketing strategy. Importantly by agreeing on a marketing plan structure …..
By Dave Chaffey 19 Apr 2024 10 reasons you need a digital marketing strategy in 2024 If you want to develop a strategy, where do you start? Well, it can be summarised in two or three sides of A4 in a table linking strategies to SMART objectives and KPIs to make sure you’re on track…
By Gabrielle Wright 16 Apr 2024 How effective is your digital media? Audit your digital media effectiveness to build stronger campaigns and an efficient marketing funnel Reviewing your use of digital media is a crucial starting point for creating or optimizing your digital marketing strategy. But how do you tune in and …..
By Dave Chaffey 10 Apr 2024 What is always-on marketing? Are you practicing always-on marketing, and if not, why not? In the pre-digital era, marketing activities were planned in campaign ‘bursts’ around new product launches and promotions. My belief is that to be effective, digital marketing needs a change in …..
By Dave Chaffey 09 Apr 2024 2024 essential digital marketing tools [Infographic] Use our updated digital marketing tools infographic to audit the types of marketing technology you use As marketers today, we’re fortunate to have a huge number of free and low-cost digital marketing tools to give us insight into our customers, …..
By Dave Chaffey 08 Apr 2024 The Content Distribution Matrix [#infographic] Introducing a new tool to help marketers review and improve the best options for promoting content If you’re a regular reader of Smart Insights, it’s likely you’ve seen – or even better, used – our Content Marketing Matrix developed with …..
By Amelia Cooper 05 Apr 2024 How to create an actionable customer journey map using RACE Discover how to use our customer journey mapping template to create actionable insights to improve your marketing In today’s digitally connected world, customers have a myriad of choices when it comes to connecting with brands and businesses. There are many …..