Practical neuromarketing for e-commerce marketers
Create marketing messaging and visuals that better connect with your target audience
How will this guide help me and my business?
This briefing will enable you to understand how humans perceive information and make buying decisions. Understanding this will allow you to tailor your creative layouts and messaging to increase conversion plus motivate your visitors to choose and purchase higher-priced products and services.
You'll learn neuromarketing techniques and how to apply them, encouraging more ‘impulse buys’, increasing click-throughs on your micro-conversion actions, and driving deeper engagement with and commitment to your brand via other ‘offsite touchpoints’ such as ads, social media and email.
Who is this guide for?
This resource will help everyone from senior marketers looking to understand the principles of neuromarketing through to production-level experience designers who will learn techniques to create more effective digital marketing creative and campaigns.
The examples are mainly drawn from retail, but the principles apply to other brands and sectors.
The guide is aimed at helping these roles:
- VP of Marketing
- Director of Marketing (E-commerce, Retail, Paid Traffic and Media, Organic Traffic)
- User Experience (UX) Researchers
- User Experience (UX) Designers
- E-Commerce Strategists
- Account Managers
How is the guide structured?
This guide begins with a quick overview of nuromarketing that including how it is defined, how the human brain works, and the key hormones that drive decision making. It then summarizes nine key neuromarketing findings, outlining the implications they have on your marketing and giving an example of the technique in action from popular brands. The nine key findings are:
- 95% of our decision making is unconscious
- Autopilot processing ‘frames’ our experience
- Prices register as pain in the brain
- People want to get a good deal
- Fewer choices sell better
- We’re motivated more by avoiding loss
- People judge your brand quickly
- Stories activate our brains
- Brands must address implicit customer goals
- Author: Mark Hall
- Format: Online long form guide
About the author
Mark Hall has focused on improving the usability and conversion rates of websites for over 15 years. He enjoys doing the customer research that gives him the insights needed to craft high-converting experiences that both satisfy users’ wants and achieve business goals.
Mark began his career as a staff engineer at The Boeing Company. Prior to SiteTuners, he led user experience research and design engagements for clients including Edmunds, AutoZone, Macy’s, Kaiser Permanente and American Express. As a consultant at Human Factors International, Mark also taught web design and usability testing courses.
Mark holds a Bachelors in Engineering from the University of Washington, an MBA from the University of Colorado, and is a Certified Usability Analyst. He enjoys speaking at local events and writing articles on voice of customer and conversion topics. When not working, Mark enjoying playing tenor saxophone, biking, following his favourite soccer teams, and spending time with his family.