Guides and Templates

Free Google and Facebook Paid Media Cheatsheet

Review your use of the latest paid media options on Google and Facebook using our free cheatsheet

How will this cheatsheet help me and my business?

Keeping track of all the developments within social networks and search engines can be quite overwhelming. To help you stay on top of your game and keep track of all these changes, we have our Free Google and Facebook Paid Media Cheatsheet.

The aim of this document is to highlight all the main platform changes and new features across Google Adwords and Facebook Paid Ads, to make sure that you don't miss out on this vital knowledge from the search engine and social network, each month.

Our free cheatsheet will help all Smart Insights' members to keep track of latest paid media options, to make sure you don't miss out on any of the latest developments and best spending options.

This cheatsheet for paid media options across Google and Facebook covers:

  • The name of the all the main paid media options for promoting businesses on each of Google and Facebook
  • A summary of its purpose, e.g. the content formats and targeting it offers
  • The date it was first launched

Who is this cheatsheet for?

The cheatsheet is for:

  • Anyone who works with social media platforms or search engines and wants to keep up to date with the latest platform updates
  • Social media executives/managers who are working day-to-day on social media platforms or on social media strategy, so they know which new features they can use in their social media campaigns
  • Digital marketing executives
  • Digital media managers
  • Marketing managers

Which platforms does the cheatsheet cover?

  • Google Ads
  • Facebook Paid Media

Want more? Have a look at our complete digital media cheatsheet, highlighting the newest platform changes and features for a number of different platforms, such as Google and Facebook organic search and more:

  1. Google: SEO and Google Analytics
  2. YouTube
  3. Facebook organic options
  4. Instagram
  5. Twitter (organic and paid options)
  6. LinkedIn (organic and paid options)
  7. Pinterest
  8. Snapchat
  9. Google+

Latest updates

This content has been updated with the most relevant platform updates up to March 2019.

Resource Details

  • Author: Somya Mehta and Carolanne Mangles 
  • Format: Excel spreadsheet to score and identify improvements to your social and search marketing strategy

About the authors

Somya Mehta is the Online Copywriter/Editor and Email Marketing Executive at Smart Insights. Maintaining the high quality of Smart Insights member resources, working on content partnership emails, lead-gen campaigns and writing copy on a variety of different topics, such as content and influencer marketing, Somya works across various different touch points on the customer lifecycle. You can connect with her on LinkedIn or follow her on Twitter.

Carolanne Mangles is the digital marketing executive and editor at Smart Insights and oversees all blog content. She is involved in SEO strategy planning and improving pages for higher organic reach. When she’s not in the office, you’ll find her hiking in the countryside, eating cake or petting the nearest animal. Connect with her on LinkedIn or follow me on Twitter

Free Membership is required

Access this resource now

Get access to this and 25 other sample guides and templates with a Free Membership

Join for free and get this sample guide Already a Free member? Login here Look Inside

Why Wait? Start Improving your marketing today

Join as an Individual or Business member and get access to this guide and to a world-beating collection of up to 20 marketing toolkits.

Individual Membership

  • 150+ downloadable and online resources
  • Personalized Learning Plan assessment and score
  • Capability Assessment to benchmark company performance
  • Quick Wins - actionable, step-based and bite-size learning modules
  • One licence/user

Business Membership

  • 250+ downloadable and online resources
  • Personalized Learning Plan assessment and score
  • Capability Assessment to benchmark company performance
  • Quick Wins - actionable, step-based and bite-sized learning modules
  • Exclusive access to 10 business-only toolkits
  • Exclusive access to comprehensive strategy and channel e-learning
  • A dedicated account manager to help you with your membership
  • Team dashboard to monitor team progress and usage
  • Individual dashboard to monitor your progress and usage
  • Unlimited licences/users

Or, get started with Free Membership


Trusted by marketers all over the world

Since 2009 our toolkits have helped thousands of marketers in over 100 countries to hit - and exceed - their targets.
Will you be next? over 150,000 consultants, agencies, entrepreneurs and SMB's in over 100 countries.

Get better results

"A goldmine of digital information on digital marketing that can help you get better results"

Make your job easier

"I'd recommend signing up to Smart Insights for a suite of useful tools
from planning templates to strategy docs and a variety of other guides to make your job easier."

Tenfold improvement

It's my digital marketing go-to Bible Tenfold improvements in digital marketing results."

Learn more about Individual or Business membership options
Smart insights logo