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Digital Marketing Optimization

Fuelling growth by improving your digital experiences and marketing communications

How will this report help me and my business?

How often do you take a step back and consider how effective your marketing efforts are? How much time do you devote to auditing and optimizing your digital marketing?

Digital Marketing is constantly evolving. Techniques and goals change regularly as the internet develops, and staying ahead of the curve requires you to devote a certain amount of time keeping up to speed.

This report will allow you to benchmark your organization's optimization efforts against other senior marketers based on a survey of Smart Insights members and Technology for Marketing attendees. You'll then discover some key techniques businesses can use to optimize their digital marketing activities.

The Digital marketing Optimization Report was created in collaboration with Technology for Marketing Virtual 2020 event, taking place from 29 September until 1st October 2020 in a virtual format.

Who is this report for?

This report contains valuable benchmarks for all senior managers involved in improving the effectiveness and efficiency of key digital marketing activities, as well as their respective ROI.

This includes:

  • Marketing Directors and CMOs
  • Marketing managers and digital marketing managers
  • Agency owners and marketers

How is the Digital Marketing Optimization Report structured?

Findings and recommendations are grouped in three areas aimed at improving the commercial contribution of digital marketing for businesses.

  1. Understanding customer journeys
  2. Enhancing customer experiences
  3. Managing digital marketing optimization

Resource Details

  • Authors: Dave Chaffey
  • Last updated: August 2020
  • Format: Downloadable PDF report

About the authors

Dr. Dave Chaffey

Dave ChaffeyDr. Dave Chaffey is co-founder and content director of Smart Insights. He is editor of the 100+ templates, ebooks and courses in the digital marketing resource library created by our team of 25+ Digital Marketing experts. Our resources used by our premium members in more than 170 countries to Map, Plan and Manage their digital marketing. Dave is author of five bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognized by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.

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